Increase in Proprietary Brand Sales
Proprietary brands accounted for 24.2% of total net sales in 2024, up from 18.8% in 2023. This segment grew to 30.4% of Cultivation and Gardening revenue in Q4 2024, compared to 21.2% in Q4 2023.
Successful Strategic Restructuring
The company executed a strategic restructuring, focusing on transitioning from store reliance to a product-driven, B2B business model, which is expected to drive revenue growth and improve margins.
Launch of B2B E-commerce Platform
A new B2B e-commerce platform was launched in Q4 2024, receiving positive customer feedback and expected to enhance customer experience and operational efficiency.
Strong Cash Position and No Debt
GrowGeneration ended 2024 with $56.5 million in cash and marketable securities, and no debt, providing financial flexibility for future growth.
Positive Same-Store Sales Growth
The company reported its second consecutive quarter of positive same-store sales growth in Q4 2024, with a 1% year-over-year increase.