Company DescriptionGarmin Ltd. designs, develops, manufactures, markets, and distributes a range of wireless devices in the Americas, the Asia Pacific, Australian Continent, Europe, the Middle East, and Africa. Its Fitness segment offers running and multi-sport watches; cycling products; activity tracking and smartwatch devices; and fitness and cycling accessories. This segment also provides Garmin Connect and Garmin Connect Mobile, which are web and mobile platforms; and Connect IQ, an application development platform. The company's Outdoor segment offers adventure watches, outdoor handhelds, golf devices and mobile apps, and dog tracking and training devices. Its Aviation segment designs, manufactures, and markets various aircraft avionics solutions comprising integrated flight decks, electronic flight displays and instrumentation, navigation and communication products, automatic flight control systems and safety-enhancing technologies, audio control systems, engine indication systems, traffic awareness and avoidance solutions, ADS-B and transponder solutions, weather information and avoidance solutions, datalink and connectivity solutions, portable GPS navigators and wearables, and various services products. The company's Marine segment provides chartplotters and multi-function displays, cartography products, fish finders, sonar products, autopilot systems, radars, compliant instrument displays and sensors, VHF communication radios, handhelds and wearable devices, sailing products, entertainment, digital switching products, and trolling motors. Its Auto segment offers embedded computing models and infotainment systems; personal navigation devices; and cameras. The company sells its products through independent retailers, online retailers, dealers, distributors, installation and repair shops, and original equipment manufacturers, as well as an online webshop, garmin.com. Garmin Ltd. was founded in 1989 and is based in Schaffhausen, Switzerland.
How the Company Makes MoneyGarmin generates revenue primarily through the sale of its GPS-enabled products and services across five main segments: Fitness, Outdoor, Aviation, Marine, and Auto. Each segment contributes differently to the overall revenue, with the Fitness and Outdoor segments being the most significant in recent times, driven by the growing demand for wearable technology and activity tracking devices. The company also earns from map updates, subscription services, and applications that complement its hardware. Garmin's partnerships with automotive manufacturers for integrated navigation systems and aviation companies for cockpit solutions also play a crucial role in its revenue generation. Additionally, Garmin invests in continuous research and development to innovate and maintain its competitive edge, which helps drive sales and profitability.