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Sanderson Design Group PLC (GB:SDG)
LSE:SDG

Sanderson Design Group PLC (SDG) AI Stock Analysis

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GBSanderson Design Group PLC
(LSE:SDG)
68Neutral
Sanderson Design Group PLC is financially stable with robust operational metrics and low leverage. Valuation metrics suggest the stock is undervalued, supported by a high dividend yield. However, technical analysis indicates a bearish trend, and recent corporate events highlight both executive confidence and challenging market conditions. This balance of strengths and risks results in a moderate overall stock score.

Sanderson Design Group PLC (SDG) vs. S&P 500 (SPY)

Sanderson Design Group PLC Business Overview & Revenue Model

Company DescriptionSanderson Design Group PLC (SDG) is a leading luxury interior furnishings company, renowned for its high-quality designs and craftsmanship. It operates in the home and lifestyle sector, offering a diverse range of products, including wallpapers, fabrics, and homeware. The company owns several iconic brands such as Sanderson, Morris & Co., Harlequin, Zoffany, and Scion, each known for its unique aesthetic and heritage appeal. SDG's products are distributed globally, catering to both retail consumers and interior design professionals.
How the Company Makes MoneySanderson Design Group PLC generates revenue primarily through the sale of its luxury interior furnishings. The company's key revenue streams include direct sales to consumers via its e-commerce platform and physical retail outlets, as well as wholesale distribution to interior designers, architects, and retailers. SDG also licenses its designs to global partners, expanding its brand reach and generating additional income. The company's earnings are bolstered by strategic partnerships and collaborations that enhance its product offerings and market presence. Additionally, SDG invests in innovative design and technology to maintain its competitive edge and drive sales.

Sanderson Design Group PLC Financial Statement Overview

Summary
Sanderson Design Group PLC shows a solid financial foundation with stable profitability and strong operational metrics. The income statement reveals stable margins despite slight revenue decline, while the balance sheet indicates low leverage and high equity. Cash flow efficiency has improved, though further conversion of income to free cash flow is needed.
Income Statement
72
Positive
The company exhibits stable gross and net profit margins with slight declines in revenue. Gross Profit Margin is approximately 67.8%, while Net Profit Margin is around 7.5%. However, a slight decline in revenue growth over recent years poses a concern. The EBIT Margin is healthy at 9.0%, and the EBITDA Margin is robust at 14.7%, showcasing strong operational efficiency.
Balance Sheet
78
Positive
The company's balance sheet indicates strong equity with an Equity Ratio of 78.2%. The Debt-to-Equity Ratio is low at 0.06, indicating minimal leverage risk. Return on Equity (ROE) stands at 9.5%, reflecting decent profitability for shareholders. Overall, the company maintains a solid financial position with a healthy balance between assets and liabilities.
Cash Flow
68
Positive
Operating Cash Flow has improved, with a strong Operating Cash Flow to Net Income Ratio of 1.11. Free Cash Flow has grown significantly, reflecting improved cash efficiency. However, the Free Cash Flow to Net Income Ratio at 0.71 suggests room for improvement in translating earnings into free cash flow.
Breakdown
TTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income StatementTotal Revenue
102.49M108.64M111.98M112.20M93.76M111.45M
Gross Profit
65.63M73.68M74.22M73.83M56.98M68.13M
EBIT
70.00K9.73M10.65M10.33M5.18M4.78M
EBITDA
11.52M15.93M17.42M17.30M12.67M12.29M
Net Income Common Stockholders
4.54M8.20M8.82M7.76M3.83M3.72M
Balance SheetCash, Cash Equivalents and Short-Term Investments
3.06M16.34M15.40M19.05M15.55M3.06M
Total Assets
104.36M110.64M107.33M105.73M100.40M104.36M
Total Debt
10.13M5.15M5.12M3.90M6.29M10.13M
Net Debt
7.08M-11.20M-10.28M-15.15M-9.26M7.08M
Total Liabilities
39.53M24.11M26.01M26.02M32.92M39.53M
Stockholders Equity
64.83M86.53M81.32M79.71M67.48M64.83M
Cash FlowFree Cash Flow
-1.04M5.83M828.00K6.85M16.84M5.74M
Operating Cash Flow
2.56M9.09M5.62M8.98M17.92M8.23M
Investing Cash Flow
-4.19M-3.04M-4.76M-2.12M-999.00K-2.39M
Financing Cash Flow
-4.70M-4.95M-4.90M-3.29M-2.55M-4.91M

Sanderson Design Group PLC Technical Analysis

Technical Analysis Sentiment
Negative
Last Price46.00
Price Trends
50DMA
51.49
Negative
100DMA
57.53
Negative
200DMA
71.08
Negative
Market Momentum
MACD
-1.30
Negative
RSI
41.00
Neutral
STOCH
35.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SDG, the sentiment is Negative. The current price of 46 is below the 20-day moving average (MA) of 48.97, below the 50-day MA of 51.49, and below the 200-day MA of 71.08, indicating a bearish trend. The MACD of -1.30 indicates Negative momentum. The RSI at 41.00 is Neutral, neither overbought nor oversold. The STOCH value of 35.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:SDG.

Sanderson Design Group PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£362.57M9.4835.97%4.06%27.20%318.27%
GBBKG
75
Outperform
£3.62B10.0111.03%1.89%0.39%-17.64%
GBSDG
68
Neutral
£33.12M7.585.26%6.77%-7.45%-51.68%
68
Neutral
£2.68B9.1416.46%-6.82%-37.46%
GBBWY
64
Neutral
£2.63B20.833.77%2.36%-30.13%-63.13%
60
Neutral
$13.01B10.450.79%3.53%1.60%-22.47%
47
Neutral
£373.81M-13.06%8.31%-5.98%-677.54%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SDG
Sanderson Design Group PLC
46.00
-54.16
-54.07%
GB:BKG
The Berkeley Group Holdings
3,672.00
-883.90
-19.40%
GB:FRAS
Frasers Group
645.50
-166.50
-20.50%
GB:BWY
Bellway
2,318.00
-396.15
-14.60%
GB:GFRD
Galliford Try
370.00
125.23
51.16%
GB:CRST
Crest Nicholson Holdings
145.60
-60.31
-29.29%

Sanderson Design Group PLC Corporate Events

Business Operations and Strategy
Patrick Lewis Increases Stake in Sanderson Design Group
Positive
Feb 17, 2025

Sanderson Design Group PLC announced that Patrick Lewis, a Non-Executive Director, has acquired a discretionary portfolio containing 4,571 ordinary shares in the company. This transaction slightly increases his stake, representing 0.006% of the total voting rights. The acquisition of shares by a member of the Board can be seen as a signal of confidence in the company’s future prospects, potentially reassuring stakeholders and investors about the company’s strategic direction and stability.

Executive/Board ChangesBusiness Operations and Strategy
Sanderson Design Group Announces Board Resignation
Neutral
Feb 3, 2025

Sanderson Design Group PLC announced the resignation of Christopher Rogers, Non-Executive Director and Chair of the Remuneration Committee, effective from February 1, 2025. This change in the board may affect the company’s strategic direction and governance, with potential implications for its stakeholders as the company continues to position itself in the luxury interior furnishings market.

Regulatory Filings and Compliance
Change in Voting Rights at Sanderson Design Group
Neutral
Jan 22, 2025

Sanderson Design Group PLC announced a significant change in voting rights following an acquisition or disposal by LBV Asset Management LLP. The notification indicates that LBV Asset Management now holds 5.063% of the voting rights, equivalent to 3,645,387 shares, impacting the company’s shareholder dynamics.

Business Operations and Strategy
Sanderson Design Group Executive Purchases Company Shares
Positive
Jan 20, 2025

Sanderson Design Group PLC announced that Mauricio Solodujin, Global Commercial Director, has purchased ordinary shares in the company. This transaction, in line with market regulations, may reflect confidence in the company’s ongoing performance and strategic direction, potentially impacting stakeholder perceptions positively.

Business Operations and Strategy
Sanderson Design Executives Increase Shareholding, Signaling Confidence
Positive
Jan 20, 2025

Sanderson Design Group PLC announced the purchase of ordinary shares by two key executives, CEO Lisa Montague and Chairman Dianne Thompson. This action highlights their confidence in the company’s future prospects. Montague purchased 32,000 shares, while Thompson acquired 21,062 shares, bringing their total holdings to 0.70% and 0.05% of total voting rights, respectively. This move may positively influence stakeholder perception and reflects a commitment to the company’s growth strategy.

Business Operations and StrategyFinancial Disclosures
Sanderson Design Group Faces Challenging Market Conditions in 2025
Negative
Jan 20, 2025

Sanderson Design Group PLC announced a trading update indicating a challenging financial year ending 31 January 2025, with expected sales of approximately £101 million, slightly below earlier forecasts. The company faces subdued demand, particularly in the UK market, impacting profitability, and anticipates underlying pre-tax profits to be between £4.0 million and £4.8 million. Despite these challenges, licensing revenues show positive momentum, and the company is focusing on strategic changes, efficiency, and cost savings to adapt to the current environment, supported by a robust balance sheet and undrawn credit facilities.

Sanderson Design Group Celebrates 100 Years with Royal Warrant Renewal
Dec 19, 2024

Sanderson Design Group PLC has been awarded a Royal Warrant of Appointment by King Charles III, marking 100 years since the brand first received this honor from King George V. This recognition underscores Sanderson’s long-standing relationship with the Royal Household and highlights its commitment to sustainability, aligning with the Royal Household’s focus on environmental stewardship. The Royal Warrant reinforces Sanderson’s reputation for excellence in British design and craftsmanship, potentially enhancing its market position and strengthening its stakeholder relationships.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.