tiprankstipranks
Direct Line Insurance Group PLC (GB:DLG)
LSE:DLG

Direct Line Insurance (DLG) AI Stock Analysis

Compare
152 Followers

Top Page

GB

Direct Line Insurance

(LSE:DLG)

68Neutral
Direct Line Insurance's overall stock score reflects solid technical momentum and positive corporate events, such as the acquisition by Aviva and strategic management moves. However, financial challenges, particularly in cash flow and valuation concerns, moderate the overall outlook.

Direct Line Insurance (DLG) vs. S&P 500 (SPY)

Direct Line Insurance Business Overview & Revenue Model

Company DescriptionDirect Line Insurance Group plc (DLG) is a leading provider of general insurance services in the United Kingdom. Established in 1985, the company operates through several well-known brands including Direct Line, Churchill, Privilege, and Green Flag. DLG offers a comprehensive range of insurance products such as motor, home, travel, and pet insurance, along with roadside assistance services. The company is renowned for its customer-centric approach and innovative solutions in the insurance sector.
How the Company Makes MoneyDirect Line Insurance Group makes money primarily through the underwriting of insurance policies and the collection of premiums from its customers. Its key revenue streams include motor insurance, which constitutes the largest portion of its business, followed by home and other personal lines of insurance. DLG also generates income from its roadside assistance services offered through Green Flag. The company invests the premiums it collects in a diversified portfolio of assets, which provides additional income through investment returns. Additionally, Direct Line leverages partnerships with various brokers and affinity groups to expand its market reach and customer base, contributing significantly to its earnings.

Direct Line Insurance Financial Statement Overview

Summary
Income Statement
Balance Sheet
Cash Flow
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
4.61B3.93B3.15B3.23B3.20B3.28B
Gross Profit
8.23B3.93B3.15B3.23B3.20B3.28B
EBIT
1.65B200.00K-24.20M411.80M413.70M465.20M
EBITDA
2.33B415.40M6.16B506.30M564.90M617.30M
Net Income Common Stockholders
444.15M222.90M-39.50M343.70M367.20M419.90M
Balance SheetCash, Cash Equivalents and Short-Term Investments
5.30B1.79B4.15B5.04B5.32B5.03B
Total Assets
9.39B8.42B8.35B9.31B9.62B9.43B
Total Debt
321.50M447.30M405.40M657.00M720.90M475.70M
Net Debt
-832.90M-1.32B-598.20M-298.70M-499.20M-472.90M
Total Liabilities
6.47B6.01B6.07B6.41B6.58B6.44B
Stockholders Equity
2.92B2.40B2.28B2.90B3.05B2.99B
Cash FlowFree Cash Flow
-685.10M261.90M680.10M300.30M423.90M274.50M
Operating Cash Flow
-617.15M404.90M800.20M439.00M584.70M462.10M
Investing Cash Flow
627.45M398.30M-100.80M-138.70M-161.00M-187.60M
Financing Cash Flow
-103.85M-51.80M-657.50M-572.00M-151.80M-470.60M

Direct Line Insurance Technical Analysis

Technical Analysis Sentiment
Positive
Last Price281.20
Price Trends
50DMA
272.38
Positive
100DMA
247.03
Positive
200DMA
214.84
Positive
Market Momentum
MACD
3.51
Positive
RSI
56.27
Neutral
STOCH
49.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DLG, the sentiment is Positive. The current price of 281.2 is above the 20-day moving average (MA) of 279.86, above the 50-day MA of 272.38, and above the 200-day MA of 214.84, indicating a bullish trend. The MACD of 3.51 indicates Positive momentum. The RSI at 56.27 is Neutral, neither overbought nor oversold. The STOCH value of 49.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DLG.

Direct Line Insurance Risk Analysis

Direct Line Insurance disclosed 9 risk factors in its most recent earnings report. Direct Line Insurance reported the most risks in the “Macro & Political” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Direct Line Insurance Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
GBAV
81
Outperform
£14.77B23.555.48%6.10%-1.13%-38.11%
GBDLG
68
Neutral
£3.70B25.385.97%2.10%26.11%-29.43%
63
Neutral
$14.20B10.119.01%4.34%16.34%-11.27%
63
Neutral
£5.70B-60.34%9.33%-6.33%
56
Neutral
£14.18B84.394.06%8.46%-21.56%-61.14%
48
Neutral
£180.91M-72.14%15.70%-119.71%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DLG
Direct Line Insurance
281.20
94.73
50.80%
GB:AV
Aviva plc
555.20
96.34
21.00%
GB:SAGA
Saga plc
122.20
4.00
3.38%
GB:LGEN
Legal & General
242.80
12.71
5.52%
GB:PHNX
Phoenix Group Holdings
571.50
74.51
14.99%

Direct Line Insurance Corporate Events

Executive/Board Changes
Direct Line CFO Engages in Share Transactions
Neutral
Mar 31, 2025

Direct Line Insurance Group PLC announced a transaction involving its Chief Financial Officer, Jane Poole, who acquired and subsequently sold shares to cover costs associated with their vesting. This transaction, conducted partly off-market and partly on the London Stock Exchange, reflects typical executive compensation practices and may impact the company’s stock liquidity and market perception.

Executive/Board ChangesRegulatory Filings and Compliance
Direct Line CEO Adam Winslow’s Share Transactions Disclosed
Neutral
Mar 28, 2025

Direct Line Insurance Group PLC announced the vesting and transaction of shares by CEO Adam Winslow, as part of a compensation package to replace awards forfeited at his previous employer. This transaction involved the acquisition of vested shares and their subsequent sale to cover associated costs, highlighting the company’s adherence to regulatory requirements and its commitment to transparent managerial disclosures.

Business Operations and StrategyFinancial Disclosures
Direct Line Executives Increase Stake Through Share Purchase Plan
Positive
Mar 28, 2025

Direct Line Insurance Group PLC has announced the purchase of shares by its key executives under the Buy As You Earn Plan. This transaction, conducted on the London Stock Exchange, involves the allocation of one matching share for every two purchased, reflecting a strategic move to align management interests with shareholder value. The transaction is expected to enhance the company’s market positioning by demonstrating confidence in its financial performance.

Executive/Board ChangesRegulatory Filings and Compliance
Direct Line CEO Engages in Share Transaction to Cover Costs
Neutral
Mar 24, 2025

Direct Line Insurance Group PLC announced a transaction involving its CEO, Adam Winslow, who acquired and sold shares as part of a vesting process. The transaction was conducted to replace awards forfeited at his previous employer, and the sale of shares was made to cover associated costs. This announcement highlights the company’s adherence to regulatory requirements and its commitment to transparency in executive transactions.

Executive/Board Changes
Direct Line Insurance Awards Shares to New Executives
Neutral
Mar 21, 2025

Direct Line Insurance Group PLC has announced share awards to two key executives, Jane Poole and Maz Bown, following their appointments as Chief Financial Officer and Chief Risk Officer, respectively. These awards are compensatory measures for remuneration arrangements forfeited upon leaving their previous employers and are consistent with the company’s Directors’ Remuneration Policy. The awards will vest in three tranches and accrue dividend equivalent shares until vesting, reflecting the company’s commitment to aligning executive compensation with shareholder interests.

Regulatory Filings and Compliance
UBS Reduces Holdings in Direct Line Insurance Group
Neutral
Mar 20, 2025

UBS Group AG’s trading book holdings in Direct Line Insurance Group PLC have fallen below the 5% threshold, making them exempt from further reporting obligations. This change in UBS’s holdings could impact Direct Line’s shareholder structure and market perception, as significant shifts in major holdings often influence investor confidence and market dynamics.

Regulatory Filings and Compliance
Direct Line Insurance Discloses Managerial Share Transactions
Neutral
Mar 20, 2025

Direct Line Insurance Group PLC announced a transaction involving Martin Milliner, the Managing Director of Claims, who executed a series of share transactions. These transactions included the vesting and acquisition of shares granted under the DLG Restricted Shares Plan, followed by the sale of shares to cover associated costs and further sales on the London Stock Exchange. This disclosure is in compliance with the EU Market Abuse Regulation, highlighting the company’s adherence to regulatory requirements and transparency in managerial transactions.

Shareholder Meetings
Direct Line Insurance Announces 2025 AGM Details
Neutral
Mar 20, 2025

Direct Line Insurance Group PLC has announced the availability of key documents for its 2025 Annual General Meeting, including the Notice of AGM and Form of Proxy, following the release of its 2024 Annual Report. The AGM is scheduled for 14 May 2025 at the company’s London office, and these documents are accessible to shareholders via the company’s website and the National Storage Mechanism, ensuring compliance with UK listing regulations.

M&A TransactionsBusiness Operations and Strategy
UBS Group AG Acquires Significant Stake in Direct Line Insurance
Neutral
Mar 17, 2025

UBS Group AG, through its investment bank and global wealth management division, has acquired a significant voting stake in Direct Line Insurance Group PLC, crossing the 5% threshold. This acquisition, notified on March 17, 2025, indicates a potential strategic interest in the company, which could influence Direct Line’s market positioning and shareholder dynamics.

Business Operations and StrategyRegulatory Filings and Compliance
Direct Line Insurance Announces Change in Voting Rights
Neutral
Mar 13, 2025

Direct Line Insurance Group PLC has announced a change in its voting rights following an acquisition or disposal by Societe Generale. The transaction, which occurred on March 12, 2025, resulted in Societe Generale holding 6.009% of the voting rights, an increase from the previous 5.8575%. This adjustment in voting rights could influence the company’s governance and decision-making processes, potentially impacting its strategic direction and stakeholder interests.

Business Operations and StrategyFinancial Disclosures
Direct Line Insurance Releases 2024 Annual Report
Neutral
Mar 11, 2025

Direct Line Insurance Group PLC has published its 2024 Annual Report and Accounts, detailing the company’s financial performance for the year ending December 31, 2024. This publication is a significant step in maintaining transparency with shareholders and stakeholders, as it provides insights into the company’s operations and strategic direction.

Delistings and Listing ChangesM&A TransactionsShareholder Meetings
Direct Line Shareholders Approve Aviva’s Acquisition Offer
Neutral
Mar 10, 2025

Direct Line Insurance Group PLC has announced that its shareholders have approved a recommended cash and share offer by Aviva PLC for the acquisition of the entire issued share capital of Direct Line. The acquisition will be implemented through a court-sanctioned scheme of arrangement, with the necessary shareholder resolutions passed at recent meetings. This acquisition is expected to impact Direct Line’s market positioning and operations, as it will lead to the delisting of Direct Line shares from the London Stock Exchange upon completion.

Executive/Board ChangesBusiness Operations and Strategy
Direct Line Insurance Appoints New General Counsel with Strategic Share Awards
Positive
Mar 5, 2025

Direct Line Insurance Group PLC announced the appointment of Angela Yotov as General Counsel, effective from February 1, 2025. To compensate for remuneration arrangements forfeited from her previous employer, Angela Yotov has been awarded nil cost options under the company’s Restricted Share Plan, which will vest in three tranches. This move is part of the company’s strategic management changes and is expected to enhance its leadership team.

M&A TransactionsBusiness Operations and StrategyFinancial Disclosures
Direct Line Insurance Reports Strong 2024 Turnaround and Acquisition by Aviva
Positive
Mar 4, 2025

Direct Line Insurance Group PLC reported a significant turnaround in its 2024 financial results, showcasing a 25.3% increase in gross written premiums and a 12.3-point improvement in net insurance margin. The company launched new motor insurance products, improved pricing and underwriting capabilities, and achieved £395 million in ongoing operating profit. The strategic focus on cost savings and operational efficiency led to a £50 million reduction in run-rate costs, with expectations of further savings in 2025. The company also announced an acquisition agreement with Aviva, valuing Direct Line at approximately £3.7 billion, subject to regulatory approvals.

Other
Direct Line Insurance Executives Participate in Share Purchase Plan
Neutral
Feb 28, 2025

Direct Line Insurance Group PLC announced the purchase and allocation of shares for its senior management under the Buy As You Earn Plan. This non-discretionary transaction involved the acquisition of Partnership and Matching Shares by key executives, reflecting the company’s commitment to aligning management interests with shareholder value. The transactions were conducted on the London Stock Exchange, with specific volumes and prices detailed for each executive involved.

Regulatory Filings and Compliance
Direct Line Insurance Discloses Securities Dealings Under Takeover Code
Neutral
Feb 27, 2025

Direct Line Insurance Group PLC has disclosed dealings related to its securities as part of a public dealing disclosure under the Takeover Code. The disclosure reveals that Adam Winslow, acting in concert with Direct Line, holds interests in 517,277 ordinary shares, representing 0.039% of the company’s relevant securities. Additionally, there are outstanding awards over ordinary shares under the company’s Long Term Incentive Plan and buyout awards to compensate for forfeited awards from a previous employer. This disclosure is part of regulatory requirements and reflects the company’s transparency in its dealings, potentially impacting investor confidence and market perceptions.

M&A TransactionsRegulatory Filings and Compliance
Direct Line Insurance Discloses Public Dealing Under Takeover Code
Neutral
Feb 27, 2025

Direct Line Insurance Group PLC has disclosed a public dealing in accordance with the Takeover Code. The disclosure involves a person acting in concert with the offeree, Direct Line, and details the interests and short positions in relevant securities. The announcement highlights the acquisition of shares under the Share Incentive Plan, which may impact the company’s stock positions and stakeholder interests.

Business Operations and StrategyRegulatory Filings and Compliance
Norges Bank Reduces Stake in Direct Line Insurance
Neutral
Feb 26, 2025

Norges Bank has reduced its voting rights in Direct Line Insurance Group PLC from 3.982910% to 2.329640% as of February 24, 2025. This change in holdings may impact the company’s shareholder dynamics and influence its strategic decisions, reflecting a shift in investment strategy by a significant institutional investor.

Regulatory Filings and Compliance
Direct Line Insurance Reports Change in Voting Rights
Neutral
Feb 25, 2025

Direct Line Insurance Group PLC has announced a change in its voting rights structure following an acquisition or disposal by Societe Generale. The notification reveals that Societe Generale’s voting rights in Direct Line have decreased from 6.0852% to 5.8575%, indicating a slight reduction in their stake. This change may influence the company’s shareholder dynamics and could have implications for future corporate governance decisions.

Business Operations and Strategy
Societe Generale Increases Stake in Direct Line Insurance
Neutral
Feb 21, 2025

Direct Line Insurance Group PLC has reported a change in the holdings of Societe Generale, which has increased its voting rights stake to 6.0852%, up from the previous 5.6765%. This adjustment in shareholding reflects a strategic move in the company’s ownership structure, potentially impacting stakeholder dynamics and market perception.

Regulatory Filings and Compliance
Direct Line Insurance Announces Change in Voting Rights
Neutral
Feb 19, 2025

Direct Line Insurance Group PLC announced a change in voting rights as Societe Generale has adjusted its holdings in the company. The notification reveals that Societe Generale now holds 5.6765% of voting rights, a slight decrease from the previous 6.050%. This adjustment in holdings could impact Direct Line’s shareholder dynamics and influence future company decisions.

Business Operations and Strategy
Direct Line Insurance Sees Change in Major Holdings
Neutral
Feb 18, 2025

Direct Line Insurance Group PLC announced a change in major holdings as Societe Generale increased its voting rights to 6.05%. This shift reflects an acquisition or disposal of voting rights, which could impact the company’s governance and stakeholder dynamics with a potential influence on its strategic decisions.

Other
Norges Bank Reduces Stake in Direct Line Insurance Group
Neutral
Feb 11, 2025

Direct Line Insurance Group PLC announced a change in the voting rights held by Norges Bank, following the crossing of a threshold on February 7, 2025. Norges Bank now holds 3.982910% of the voting rights in Direct Line, down from a previous position of 4.171380%, indicating a slight reduction in their shareholding.

Business Operations and StrategyRegulatory Filings and Compliance
Societe Generale Adjusts Voting Rights in Direct Line Insurance
Neutral
Feb 6, 2025

Societe Generale has recently adjusted its voting rights in Direct Line Insurance Group PLC, crossing a threshold that necessitated a formal notification. As of February 5, 2025, Societe Generale’s total voting rights in the company amount to 5.7114%, a slight decrease from its previous position. This adjustment in voting rights could influence the company’s strategic decisions and stakeholder dynamics.

Business Operations and Strategy
Societe Generale Increases Stake in Direct Line Insurance
Neutral
Feb 4, 2025

Societe Generale has increased its voting rights in Direct Line Insurance Group PLC from 5.0994% to 6.0171%, crossing a significant threshold. This acquisition of voting rights could potentially influence the company’s strategic decisions and impact its market positioning, reflecting an increased interest in Direct Line’s operations by a major financial institution.

Business Operations and Strategy
Direct Line Insurance Announces Share Transactions for Senior Management
Neutral
Jan 29, 2025

Direct Line Insurance Group PLC has announced transactions involving its senior management under the Buy As You Earn Plan, which involves the purchase and allocation of shares. This non-discretionary transaction highlights the company’s ongoing efforts to align management interests with shareholder value through share-based incentives, potentially impacting its market position and stakeholder trust.

Direct Line Insurance: Changes in Major Holdings Announced
Jan 16, 2025

Direct Line Insurance Group PLC has reported a change in major holdings, with Societe Generale crossing a voting rights threshold on January 14, 2025. This adjustment in holdings suggests a shift in influence within the company, potentially impacting its strategic decisions and indicating an active interest from financial institutions in its governance.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.