Brand TurnaroundUAA shares were up over 30% as a meaningful beat and a more upbeat profitability outlook showcased the solid momentum they’re building as management works to elevate Under Armour’s brand positioning.
Financial PerformanceUAA delivered an across-the-board earnings beat, reflecting lower product and freight costs, a favorable mix shift, and reduced promotional activity.
Strategic InitiativesManagement is earmarking $25 million towards incremental marketing investments, seen as a prudent decision and another key step in their efforts towards elevating the brand.