Brand ExpansionThe North Face has ambitious plans to double its apparel, bags, and equipment businesses, and sees the potential to triple its footwear business.
Management StrategyThe event showcased an entirely new management team, which has reinvented disjointed legacy processes to create standardized best practices across the company.
Turnaround PotentialCEO Bracken Darrell is executing on a plan to improve the company's efficiency and margins, drive brand heat, and reduce debt leverage.