Expense RatioThe expense ratio continues to increase, especially in the direct channel, showing the company's push on the advertising side.
GrowthIncrementally cautious on valuation in light of potential growth downside implied by app tracker.
ValuationWith the stock up ~13% in the past three months, and an increasing number of sell-side analysts moving to 'Buy' or equivalent ratings, the investment thesis is less misunderstood.