Fan Engagement And GrowthLiberty and Formula One management have been agile in attracting an influx of younger viewers and fans via social media, emphasizing F1 driver personalities and appeal.
Global Market For Sports AssetsBenchmark's $102 price target reflects the removal of a complexity discount and a positive outlook on the global market for sports assets.
Sponsorships And PartnershipsSponsorship additions included LVMH landing as a global partner, Lenovo upgrading to a Global Partner as well as Pirelli renewing and Amex, Santander and KitKat joining as Official Partners.