Global Growth OpportunityThe analyst maintains a BUY rating on Formula One Group due to the sport’s considerable global growth opportunity and scarcity of similar sports assets.
Media And Fan EngagementLiberty and Formula One management have been agile in attracting an influx of younger viewers and fans via social media, emphasizing F1 driver personalities and appeal.
Sponsorship And PartnershipsSponsorship additions included LVMH landing as a global partner, Lenovo upgrading to a Global Partner as well as Pirelli renewing and Amex, Santander and KitKat joining as Official Partners.