Formula One Revenue Growth
Total revenue grew 6% in 2024 with growth across all primary revenue streams. Sponsorship revenue increased by 10% year-over-year.
Strong Financial Position
Formula One Group had $2.6 billion in cash and liquid investments at year-end, with a leverage of 1.3 times.
Record F1 Attendance
Over 6.5 million people attended races in 2024, a new record, growing 9% over 2023. Paddock Club attendance also increased by 20%.
Sponsorship Success
F1 had $14.4 billion in future revenue contracted under multiyear agreements, with new partnerships including LVMH, Lenovo, and Crypto.com.
Expansion of F1 TV
F1 TV subscribers grew by 15%, and a new premium tier is set to launch offering enhanced functionality.