Customer AcquisitionOpportunity for new customer acquisition is clear, with unaided/aided awareness among healthcare professionals at just ~20%/~50%, physical retail presents a clear opportunity to tap into a new customer base.
Financial PerformanceManagement's initial qualitative thoughts on FY25 highlighted two headwinds from FY24 that are not expected to reoccur - $13MM in fulfillment transition costs and an outsized level of marketing investments - which could benefit adj EBITDA margin.
Market SentimentThe stock quickly rallied near the price quoted in the report, indicating the market may feel a higher premium could be warranted in the event the offer is confirmed.