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Phoenix New Media Limited (FENG)
NYSE:FENG

Phoenix New Media (FENG) AI Stock Analysis

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Phoenix New Media

(NYSE:FENG)

41Neutral
Phoenix New Media's overall stock score reflects significant financial and valuation challenges, with persistent losses and negative cash flows weighing heavily. Technical indicators are not favorable, showing a bearish trend. While the earnings call provided some positive insights, such as revenue growth and innovative strategies, the overall sentiment is balanced by increased expenses and net losses.

Phoenix New Media (FENG) vs. S&P 500 (SPY)

Phoenix New Media Business Overview & Revenue Model

Company DescriptionPhoenix New Media Limited (FENG) is a leading new media company in China, operating in the sectors of internet content and services. The company offers an integrated platform across PC and mobile channels, providing users with comprehensive news, in-depth reports, and interactive content. Its core services include ifeng.com, a news portal, and mobile applications that deliver multimedia content, including text, video, and interactive features. Phoenix New Media is recognized for its high-quality content, professional journalism, and innovative technology.
How the Company Makes MoneyPhoenix New Media generates revenue primarily through online advertising services, which constitute the largest part of its income. The company offers a variety of advertising solutions, including banner ads, video ads, and native ads, catering to different client needs. Additionally, the company earns from paid services, such as subscriptions and content licensing, leveraging its extensive library of multimedia content. Strategic partnerships with other media organizations and technology companies also play a critical role in expanding its content reach and distribution, contributing to its overall revenue.

Phoenix New Media Financial Statement Overview

Summary
Phoenix New Media is facing significant financial challenges characterized by declining revenue and persistent losses. The balance sheet remains stable with low leverage, but the cash flow statement highlights severe liquidity concerns. The company must address operational inefficiencies and improve cash generation to enhance financial health.
Income Statement
35
Negative
Phoenix New Media has been experiencing a declining revenue trend over the past years, with significant net losses each year. The gross profit margin improved slightly in 2024 compared to 2023, but the net profit margin remains negative due to consistent net losses. The EBIT and EBITDA margins are negative, indicating ongoing operational challenges.
Balance Sheet
45
Neutral
The company maintains a solid equity base with a high equity ratio, indicating stability in its financial structure. However, the debt-to-equity ratio is low due to minimal debt, which is a positive aspect but doesn't offset the declining equity year-over-year. The return on equity is negative, reflecting continued unprofitability.
Cash Flow
25
Negative
Phoenix New Media shows a troubling cash flow situation with consistently negative free cash flow and operating cash flow over the years. There is no improvement in free cash flow, and the operating cash flow to net income ratio is unfavorable, suggesting inefficiencies in converting earnings into cash.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
703.70M692.02M785.71M1.03B1.21B
Gross Profit
268.71M227.88M237.20M432.93M649.56M
EBIT
-64.72M-125.70M-191.44M-336.10M-79.79M
EBITDA
-43.19M-83.13M-136.69M-270.04M-65.39M
Net Income Common Stockholders
-53.55M-102.50M-125.72M-273.07M380.37M
Balance SheetCash, Cash Equivalents and Short-Term Investments
1.04B1.09B1.15B1.50B1.64B
Total Assets
1.71B1.76B2.03B2.41B2.77B
Total Debt
56.67M69.44M104.59M45.85M53.04M
Net Debt
-550.91M-457.96M8.60M-143.13M-304.75M
Total Liabilities
598.52M595.12M765.60M1.02B1.11B
Stockholders Equity
1.18B1.23B1.32B1.43B1.64B
Cash FlowFree Cash Flow
0.00-70.54M-346.37M-159.66M-115.20M
Operating Cash Flow
0.00-60.83M-312.41M-142.82M-103.11M
Investing Cash Flow
0.00487.84M228.70M-42.65M746.22M
Financing Cash Flow
0.00-655.00K0.00-3.54M-639.66M

Phoenix New Media Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.33
Price Trends
50DMA
2.35
Negative
100DMA
2.43
Negative
200DMA
2.74
Negative
Market Momentum
MACD
-0.02
Negative
RSI
50.84
Neutral
STOCH
39.98
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FENG, the sentiment is Neutral. The current price of 2.33 is above the 20-day moving average (MA) of 2.24, below the 50-day MA of 2.35, and below the 200-day MA of 2.74, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 50.84 is Neutral, neither overbought nor oversold. The STOCH value of 39.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FENG.

Phoenix New Media Risk Analysis

Phoenix New Media disclosed 95 risk factors in its most recent earnings report. Phoenix New Media reported the most risks in the “Legal & Regulatory” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Phoenix New Media Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$63.29B15.7722.60%2.42%0.23%-0.09%
76
Outperform
$33.65B10.049.14%-2.60%16.71%
WBWB
63
Neutral
$2.33B8.328.74%-0.29%-12.84%
59
Neutral
$27.87B0.90-19.24%4.15%2.11%-44.59%
YYYY
52
Neutral
$2.16B14.64-2.96%-1.33%-148.56%
48
Neutral
$399.57M-10.12%-0.38%-61.79%
41
Neutral
$26.35M-4.47%0.22%49.14%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FENG
Phoenix New Media
2.33
0.41
21.35%
BIDU
Baidu
91.63
-16.90
-15.57%
NTES
NetEase
102.92
8.71
9.25%
SOHU
Sohu
13.08
2.19
20.11%
YY
JOYY
41.98
8.69
26.10%
WB
Weibo
9.45
0.85
9.88%

Phoenix New Media Earnings Call Summary

Earnings Call Date: Mar 17, 2025 | % Change Since: 10.95% | Next Earnings Date: May 19, 2025
Earnings Call Sentiment Neutral
While Phoenix New Media demonstrated growth in total revenues and significant expansion in paid services, challenges were evident in the form of decreased advertising revenues and increased operating expenses, resulting in a net loss for the quarter. The company's innovative content strategies and improved gross margin are positive indicators, but financial setbacks balance the sentiment.
Highlights
Year-on-Year Revenue Growth
Phoenix New Media achieved a 3% increase in total revenues year-on-year, reaching RMB 218.1 million, demonstrating resilience in challenging market conditions.
Significant Growth in Paid Services
Paid services revenues saw a substantial 96.6% increase year-on-year, rising to RMB 29.1 million, primarily driven by new digital reading services offered through mini programs.
Improvement in Gross Margin
Gross margin improved to 44.5%, up from 43.1% in the same period last year, indicating better cost management.
Successful Content Innovation and Distribution
The company's innovative content and rapid response to major news events, such as the US election and South Korea's martial law crisis, highlighted their strength in news coverage and increased viewership significantly.
Lowlights
Decrease in Net Advertising Revenues
Net advertising revenues declined to RMB 189 million from RMB 197 million in the same period last year, reflecting challenges in the advertising sector.
Increase in Operating Expenses
Total operating expenses rose by 32% year-on-year to RMB 90.3 million, mainly due to higher sales and marketing expenses for new digital services.
Net Loss Reported
The company reported a net loss attributable to IFENG of RMB 3.6 million, compared to a net income of RMB 8.1 million in the same period last year.
Company Guidance
During the Phoenix New Media Fourth Quarter 2024 Earnings Call, the company reported total revenues of RMB 218.1 million, marking a 3% year-on-year increase from RMB 211.8 million. Net advertising revenues slightly decreased to RMB 189 million from RMB 197 million the previous year, while paid services revenues saw a significant 96.6% rise to RMB 29.1 million, propelled by the new digital reading services. The cost of revenues edged up to RMB 121.1 million from RMB 120.5 million, with the gross margin improving to 44.5% from 43.1%. Operating expenses rose by 32% to RMB 90.3 million, largely due to higher sales and marketing expenditures. Consequently, income from operations declined to RMB 6.7 million from RMB 22.9 million, and the net loss attributable to IFENG was RMB 3.6 million, compared to a net income of RMB 8.1 million in the previous year. Looking ahead, the company forecasts Q1 2025 total revenues to be between RMB 147 million and RMB 162 million, with net advertising revenues projected between RMB 112 million and RMB 122 million, and paid service revenues between RMB 35 million and RMB 40 million.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.