Revenue Growth
Total revenues for Q3 2024 were RMB 164.3 million, representing an increase of 7% from RMB 153.6 million in the same period of last year.
Advertising Revenue Increase
Net advertising revenues were RMB 148.4 million, an increase of 10.5% from RMB 134.3 million in the same period of last year.
Improved Gross Margin
Gross margin increased to 37.9% in Q3 2024 from 34.1% in the same period of last year.
Reduced Operating Loss
Loss from operations was RMB 25.9 million, an improvement from an operating loss of RMB 38.5 million in the same period of last year.
Successful Content Strategy
The company achieved a 160 million total video view count with over 90 million views on Douyin, indicating strong media presence and engagement.
Positive Business Outlook
Forecasted total revenues for Q4 2024 to be between RMB 197.9 million and RMB 212.9 million, indicating a positive outlook.