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Coupang, Inc. Class A (CPNG)
:CPNG
US Market

Coupang (CPNG) AI Stock Analysis

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CPCoupang
(NYSE:CPNG)
57Neutral
Coupang has shown impressive growth and profitability, particularly in 2023, driven by revenue expansion and operational improvements. However, a recent decline in profit margins and cash flow volatility, combined with a high P/E ratio, suggest caution. The technical indicators present mixed signals, and the earnings call highlighted both growth opportunities and potential risks such as currency impacts and high effective tax rates.
Positive Factors
Market Share
Coupang continues to gain market share due to improved user experience, growth in active consumers, and increased same-day and dawn deliveries.
Operational Efficiency
Margin recovery is well on track, thanks to improving operational efficiency, scale effect and an on-going industry consolidation favoring the leading retail company.
Negative Factors
Financial Performance
Product commerce revenue growth was below expectations when excluding FX impact.

Coupang (CPNG) vs. S&P 500 (SPY)

Coupang Business Overview & Revenue Model

Company DescriptionCoupang, Inc. (CPNG) is a leading e-commerce company based in South Korea, recognized for its comprehensive and innovative online shopping platform. It operates primarily in the e-commerce sector, providing a wide array of products ranging from consumer electronics and clothing to groceries and household items. The company is distinguished by its cutting-edge logistics and delivery services, including the Rocket Delivery system, which offers same-day or next-day delivery. Coupang leverages advanced technology and an extensive network to enhance customer experience and streamline the shopping process.
How the Company Makes MoneyCoupang generates revenue primarily through the sale of goods on its e-commerce platform. The company operates as a first-party retailer, purchasing products in bulk directly from manufacturers and selling them to consumers at a markup. Additionally, Coupang utilizes a third-party marketplace model, allowing external sellers to list and sell their products on the platform, in which it earns commissions on sales. Another significant revenue stream is its subscription service, Rocket WOW, which offers benefits such as free delivery and discounts in exchange for a membership fee. The company also monetizes its logistics and fulfillment services by offering them to third-party sellers and partners. Coupang's earnings are further bolstered by advertising revenue, as brands pay to promote their products on the platform.

Coupang Financial Statement Overview

Summary
Coupang has demonstrated significant revenue growth and improved profitability in 2023. However, recent challenges in maintaining profit margins and cash flow volatility indicate areas for attention. The company needs to focus on operational efficiency and cost management to sustain its upward trajectory.
Income Statement
65
Positive
Coupang has demonstrated significant revenue growth with a consistent increase over the past years, notably from $6.27 billion in 2019 to $24.38 billion in 2023. The gross profit margin improved significantly to 25.4% in 2023, showing enhanced profitability. However, the recent negative gross profit margin in 2024 indicates potential challenges in cost management. The company has turned profitable with a net income of $1.36 billion in 2023, leading to a net profit margin of 5.6%, although this declined in 2024.
Balance Sheet
55
Neutral
The company has improved its financial position with increasing stockholders' equity, which reached $4.09 billion in 2023. The debt-to-equity ratio shows a stable leverage position, with total debt decreasing as a proportion of equity. However, the equity ratio indicates room for improvement in financial stability. The equity deficit in earlier years has been addressed, but the recent decline in equity ratio suggests potential risks.
Cash Flow
70
Positive
Coupang's cash flow from operations has improved, reaching $2.65 billion in 2023, indicating strong cash generation capabilities. The free cash flow turned positive, demonstrating effective capital management. However, fluctuations in free cash flow growth, with a decrease in 2024, highlight potential volatility in cash management. The operating cash flow to net income ratio is healthy, reflecting efficient conversion of earnings into cash.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
30.27B24.38B20.58B18.41B11.97B
Gross Profit
8.83B6.19B4.71B2.95B1.99B
EBIT
436.00M473.00M-65.94M-1.49B-527.73M
EBITDA
1.05B1.25B474.70M-1.29B-227.58M
Net Income Common Stockholders
154.00M1.36B-92.04M-1.54B-474.89M
Balance SheetCash, Cash Equivalents and Short-Term Investments
5.88B5.24B3.51B3.49B1.25B
Total Assets
15.34B13.35B9.51B8.64B5.07B
Total Debt
3.24B2.79B2.40B2.12B2.24B
Net Debt
-2.64B-2.46B-1.11B-1.37B990.22M
Total Liabilities
11.17B9.24B7.10B6.47B9.14B
Stockholders Equity
4.10B4.09B2.41B2.18B-4.07B
Cash FlowFree Cash Flow
1.01B1.76B-258.82M-1.08B-183.08M
Operating Cash Flow
1.89B2.65B565.44M-410.58M301.55M
Investing Cash Flow
-819.00M-927.00M-848.25M-675.52M-520.65M
Financing Cash Flow
-69.00M199.00M247.35M3.58B178.50M

Coupang Technical Analysis

Technical Analysis Sentiment
Negative
Last Price23.17
Price Trends
50DMA
23.28
Negative
100DMA
24.02
Negative
200DMA
23.18
Negative
Market Momentum
MACD
0.04
Positive
RSI
43.22
Neutral
STOCH
26.86
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CPNG, the sentiment is Negative. The current price of 23.17 is below the 20-day moving average (MA) of 24.28, below the 50-day MA of 23.28, and below the 200-day MA of 23.18, indicating a bearish trend. The MACD of 0.04 indicates Positive momentum. The RSI at 43.22 is Neutral, neither overbought nor oversold. The STOCH value of 26.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CPNG.

Coupang Risk Analysis

Coupang disclosed 74 risk factors in its most recent earnings report. Coupang reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Coupang Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
$317.58B19.8311.97%0.69%4.28%28.42%
82
Outperform
$2.21T36.3524.29%10.99%91.61%
JDJD
79
Outperform
$67.53B11.7117.55%1.69%1.88%49.67%
77
Outperform
$190.65B68.2217.47%27.85%1400.97%
76
Outperform
$107.11B54.2651.50%43.56%91.72%
60
Neutral
$13.01B10.450.79%3.53%1.60%-22.47%
57
Neutral
$43.30B279.493.76%24.14%-88.77%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CPNG
Coupang
23.17
4.83
26.34%
AMZN
Amazon
200.70
25.35
14.46%
MELI
Mercadolibre
2,045.25
532.75
35.22%
JD
JD
43.92
19.84
82.39%
BABA
Alibaba
139.95
67.95
94.37%
TSE:SHOP
Shopify
152.17
49.37
48.03%

Coupang Earnings Call Summary

Earnings Call Date: Feb 25, 2025 | % Change Since: -4.14% | Next Earnings Date: May 7, 2025
Earnings Call Sentiment Positive
The earnings call reflects significant growth in revenue and gross profit, successful expansion of delivery services, and positive international market performance. However, challenges such as the weakening of the Korean won, high effective tax rates, and increased OG&A expenses due to acquisitions and restructuring impacts were noted.
Highlights
Strong Revenue and Profit Growth
Net revenues grew by nearly $6 billion or 23% in constant currency over the past 12 months. Gross profit grew 29%, excluding Farfetch and the FC fire insurance gain. Adjusted EBITDA was $1.4 billion with margins expanding to 4.5%.
Expansion of Delivery Services
Significant upgrades to fulfillment and logistics increased same-day or dawn deliveries by 45%. Next-day Rocket Delivery was expanded to include installation services for large appliances and other items.
Automation and Technology Investments
Investments in robotics and automation nearly doubled the portion of highly automated logistics infrastructure, improving line-haul costs by 16% and increasing productivity.
International Market Success
Taiwan operations saw a 23% quarter-over-quarter growth in net revenues in Q4 2024, with the launch of the WOW membership program indicating strong customer response.
Turnaround of Farfetch
The acquisition of Farfetch led to a turnaround from significant losses to a breakeven run rate, maintaining scale with 49 million monthly visitors across 190 countries.
Product Commerce Segment Growth
Product Commerce segment revenue grew 9% year-over-year, with a 16% growth in constant currency. Gross profit grew 31% with a margin of 32.7%.
Lowlights
Weakening of Korean Won
The Korean won weakened to its lowest levels in over 10 years, significantly impacting reported revenue growth.
High Effective Tax Rate
Reported an effective income tax rate of 53% due to consolidation of pretax losses in Farfetch and certain nondeductible expenses.
Increased OG&A Expenses
OG&A expenses increased over 370 basis points year-over-year, excluding insurance gains, due to Farfetch acquisition and restructuring costs.
Company Guidance
During the Coupang 2024 Fourth Quarter Earnings Conference Call, the company provided guidance for 2025, indicating expectations for constant currency consolidated growth rates to be around 20% year-over-year. This includes anticipated Q1 growth rates consistent with Q4 2024, excluding Farfetch. Gross profit is expected to outpace revenue growth due to the faster growth of the Fulfillment by Coupang (FLC) offering. The company aims for adjusted EBITDA margin expansion annually, with a focus on leveraging automation and technology. Developing Offerings are projected to incur adjusted EBITDA losses between $650 million and $750 million in 2025. Farfetch is expected to maintain profitability after operational improvements, while investments continue in areas like AI and automation to enhance customer experience and operational efficiency. The company's investment strategy remains disciplined, prioritizing opportunities with clear customer demand and operational excellence.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.