AI and Machine Learning Integration
Chegg successfully integrated AI and machine learning into its product stack, reducing content creation costs by more than 70% while maintaining high quality.
Busuu Revenue Growth
The language learning service Busuu experienced a 9% year-over-year revenue growth for 2024, with a 46% increase in enterprise revenue.
Satisfaction Guarantee Implementation
Chegg implemented a Satisfaction Guarantee for its content, showing confidence in its quality and maintaining high standards.
Innovative Marketing Campaign
A brand marketing campaign on TikTok resulted in a 16% increase in awareness among underclassmen, improving click-through and conversion rates.
Enterprise Strategy Expansion
The enterprise part of Chegg's business is performing well, with a plan to expand business-to-institution programs and other enterprise offerings.