E-commerce Sales Growth
Total e-commerce sales grew 12% in the fourth quarter compared to the same period a year ago, indicating a successful digital strategy and strong online performance.
Women's Merchandise Sales Increase
Women's merchandise sales for the quarter increased approximately 11% on a comparable basis, driven by strong performance in the denim category with private label jeans growing over 20%.
Improvement in Gross Margin
Gross margin for the quarter was 52.6%, up 30 basis points from the fourth quarter of 2023, due to increased merchandise margins and reduced distribution and buying costs.
Inventory Management Success
The company ended the year with inventory down over 4%, showing effective inventory management and balance across categories.
Private Label Growth
Private label represented 51% of sales for the quarter, up from 50% in the fourth quarter of 2023, indicating successful growth in private label penetration.