Record High Loyalty Membership Growth
Active loyalty membership grew by 6% year-over-year, with approximately 80% of sales flowing through the program. The loyalty program continues to significantly outperform non-loyalty customers, leading to increased spend, trips, cross-channel purchases, and higher customer retention.
Successful Cost Savings Initiatives
The Fuel for Growth program delivered approximately $155 million of incremental cost savings in 2024, bringing the two-year total to over $300 million, significantly exceeding initial targets.
Strong Q4 Financial Performance
Net sales in Q4 were $2.8 billion, above the high end of guidance, and earnings per diluted share were $2.09, also beating the high end of the guidance range.
Expansion of Everyday Luxuries Line
Everyday Luxuries, a prestige-inspired line of fine fragrance mists, resonated with younger customers and attracted a new, younger, and more diverse customer base.
Improved Customer Experience
57% of North American stores are now in off-mall locations. Marketing and technology efforts contributed to record-high customer retention rates and an improvement in attracting new-to-brand customers.
International Expansion
System-wide retail sales were up nearly 10% in international markets, driven by 20% growth in areas not affected by the war in the Middle East.