Record High Loyalty Program Growth
Ulta Beauty's loyalty program grew by 3% to a record high of 44.6 million members in 2024.
Expansion and New Store Openings
Ulta Beauty expanded accessibility with the opening of 60 net new stores, 100 new Ulta Beauty at Target shop-in-shop locations, and announced expansion plans into Mexico and the Middle East in 2025.
Fragrance and Skincare Category Growth
Fragrance delivered double-digit comp growth, while skincare saw mid-single-digit growth, driven by new brands and increased engagement in body care.
Cost Savings and Financial Discipline
Since 2019, Ulta Beauty has delivered $550 million in cost savings and targets an additional $200 million in cost optimization over the next three years.