Strong Performance in International Markets
The international segment showed a very strong 4Q with broad-based strengths across markets, helped by favorable laps and successful Black Friday performance.
Improvement in Elasticity Performance
Elasticities are coming in either on par or slightly better than expectations, which is a positive sign for pricing strategies.
Sweets Portfolio Innovation
Launches such as Shaq-a-licious Gummies and Jolly Rancher innovations, as well as the acquisition of Sour Strips, are expected to drive growth in the sweets portfolio.
Strategic Pricing and Hedging
The company has been strategic with pricing and hedging practices to manage cocoa price volatility, utilizing options beyond traditional exchange mechanisms to secure better prices.