Strong Global Sales Growth
Global system-wide sales increased over 5% in Q4 2024, with same-restaurant sales growing over 4%. Internationally, there was an 11% system-wide sales growth on a constant currency basis.
Digital and Loyalty Program Expansion
Global digital sales grew nearly 40% year-over-year, with loyalty member growth up 25% from a year ago and over 46 million reward members enrolled.
Innovative Menu and Collaborations
Introduction of limited-time offerings like the Salted Caramel Frosty and Mushroom Bacon Cheeseburger, and successful collaborations such as the SpongeBob's 25th anniversary, which drove a 20% lift in same-restaurant sales.
Operational and Technological Advancements
Implementation of digital menu boards at over 300 locations, deployment of voice-enabled AI order taking at nearly 100 locations, and an 80-basis point improvement in restaurant margin.