Stable Revenue and Growth in Value-Added Services
Total revenue for full year 2024 reached USD 1.75 billion, relatively flat year-over-year or an increase of 1% on a constant currency basis. Value-added service revenue increased by 13% year-over-year, benefiting from the upgrade and restructuring of membership services.
Strong User Metrics
In December 2024, Weibo's MAU reached 590 million and average DAUs reached 260 million, indicating solid user engagement.
Profitability and Cash Flow
Non-GAAP operating income for full year 2024 reached USD 584.1 million, representing a non-GAAP operating margin of 33%. Cash provided by operating activities was USD 639.9 million.
AI Integration and Development
Weibo made significant progress in AI applications, particularly in intelligent search and social interaction, which are expected to enhance user experience and operational efficiency.
Annual Cash Dividend Announcement
The Board of Directors approved an annual cash dividend of USD 0.82 per ordinary share for the fiscal year 2022, totaling approximately USD 200 million.