Record-Breaking Revenue and Growth
Upwork achieved record highs for full-year revenue, adjusted EBITDA, and adjusted EBITDA margin in 2024, with revenue growing 12% year-over-year to $769.3 million.
AI-Related Work Surge
GSV from AI-related work grew 60% year-over-year in 2024, with prompt engineering up 93% year-over-year in Q4. AI-related work is higher paying, with freelancers earning 44% more per hour.
Enterprise Segment Performance
Enterprise revenue grew 4% year-over-year to $107 million in 2024, with improved engagement from retained customers and a 12% increase in managed services revenue.
Ads & Monetization Growth
Ads and monetization revenue grew 51% year-over-year in 2024, with Freelancer Plus revenue increasing 58%.
Cost Efficiency and Profitability
Adjusted EBITDA margin reached an all-time high of 26.2% in Q4 and 21.8% for the full year 2024. Free cash flow was $139.1 million for the year.