Competitive PositioningUlta offers consumers a broader shopping experience across price points and product categories, making it a preferred prestige shopping destination.
Sales InitiativesPlanned sales-driving initiatives in assortment, digital, and loyalty are expected to drive an acceleration in comp sales in 2H24.
ValuationValuation represents an attractive entry point as Ulta's stock has significantly come down and is trading at a lower P/E multiple compared to its historical average.