Growth in Full Price Direct-to-Consumer Sales
Full price DTC sales grew 3% year-over-year, reflecting strengthened product portfolio and positive brand engagement.
Activewear Success
Activewear category continues to grow, achieving over 50% year-over-year growth in the quarter.
Successful Collaborations
The Barbie and CLOT collaborations introduced new customers, generated media attention, and had high sell-through rates.
Improved Gross Profit Margin
Total gross profit margin increased by 190 basis points to 58.4%, driven by higher-margin DTC sales and lower freight costs.
Inventory Management
Inventory decreased by 16% year-over-year, representing the healthiest third quarter level in the last 5 years.