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illumin Holdings (TSE:ILLM)
TSX:ILLM

illumin Holdings (ILLM) AI Stock Analysis

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illumin Holdings

(TSX:ILLM)

67Neutral
illumin Holdings shows strong financial recovery and promising revenue growth, particularly through its self-service and programmatic revenue streams. While the balance sheet remains robust, profitability issues and operational inefficiencies need addressing. Technical indicators are neutral, and valuation metrics suggest caution due to a negative P/E ratio. The recent strategic partnership adds value to the company's prospects. Overall, the stock presents moderate investment potential, with notable opportunities and challenges.

illumin Holdings (ILLM) vs. S&P 500 (SPY)

illumin Holdings Business Overview & Revenue Model

Company Descriptionillumin Holdings (ILLM) is a company operating in the digital advertising and marketing technology sector. The company specializes in providing advanced data-driven advertising solutions and platforms designed to optimize marketing strategies for businesses across various industries. Its core products and services include programmatic advertising platforms, data analytics tools, and customer engagement solutions that enable companies to effectively reach their target audiences and improve their return on investment.
How the Company Makes Moneyillumin Holdings makes money primarily through the sale of its digital advertising solutions and services. The company's revenue model is based on a combination of subscription fees for its software platforms, service fees for customized marketing solutions, and performance-based fees tied to the success of advertising campaigns managed through its platforms. Key revenue streams include licensing of its proprietary software, consulting services for campaign management, and data analytics services that provide insights into consumer behavior and advertising effectiveness. The company also benefits from strategic partnerships with major digital advertising networks and technology providers, which enhance its service offerings and expand its market reach.

illumin Holdings Financial Statement Overview

Summary
Overall, illumin Holdings faces a challenging financial environment, characterized by weak profitability despite stable revenue and gross margins. The balance sheet is relatively stable with low leverage, but the negative return on equity indicates persistent profitability issues. Cash flows show improvement, yet negative free cash flow highlights ongoing financial challenges. Strategic improvements in operational efficiency and cost management are essential for future growth and stability.
Income Statement
45
Neutral
The income statement reveals a challenging financial landscape for illumin Holdings. Over the TTM period, the company experienced a slight increase in revenue by approximately 0.91% compared to the previous annual report. However, profitability remains a concern with negative EBIT and net income margins, indicating ongoing operational inefficiencies. The gross profit margin is relatively robust at around 45.77%, but the inability to translate this into net profitability points to significant cost management issues.
Balance Sheet
60
Neutral
The balance sheet shows a moderate financial position with some strengths and weaknesses. The company has a healthy equity ratio of about 67.86% in the TTM, indicating a strong asset base relative to liabilities. However, the debt-to-equity ratio stands at approximately 0.09, reflecting low leverage, which could limit growth potential if not managed strategically. The return on equity is negative due to the net loss, highlighting profitability issues that need addressing.
Cash Flow
55
Neutral
Cash flow analysis indicates mixed results. The operating cash flow has improved significantly, turning positive in the TTM, suggesting better cash management. However, the free cash flow remains negative, reflecting challenges in maintaining capital expenditures within the limits of generated cash. The operating cash flow to net income ratio suggests that the company's operations are generating cash despite reporting losses, which is a positive sign but requires careful monitoring.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
127.47M126.32M121.04M122.03M104.89M119.13M
Gross Profit
58.34M60.30M60.79M63.56M54.09M57.42M
EBIT
-6.94M-11.38M-5.52M9.39M6.99M-2.26M
EBITDA
-25.00K-5.89M-665.00K19.01M15.75M4.53M
Net Income Common Stockholders
-5.84M-10.99M-753.44K11.75M3.69M-5.61M
Balance SheetCash, Cash Equivalents and Short-Term Investments
8.01M55.45M85.94M102.21M22.64M7.41M
Total Assets
67.60M116.89M141.65M149.83M72.43M69.36M
Total Debt
26.53M7.99M10.87M11.01M17.15M27.43M
Net Debt
18.51M-47.46M-75.07M-91.20M-5.49M20.02M
Total Liabilities
57.45M36.20M38.52M36.77M40.38M53.76M
Stockholders Equity
10.14M80.70M103.13M113.06M32.05M15.60M
Cash FlowFree Cash Flow
-492.00K-6.63M-2.05M17.37M13.98M-7.84M
Operating Cash Flow
4.74M-1.39M1.78M19.69M19.29M640.85K
Investing Cash Flow
-5.23M-5.24M-3.83M-2.33M-5.32M-8.48M
Financing Cash Flow
-8.54M-22.99M-19.35M58.81M1.25M7.24M

illumin Holdings Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price2.37
Price Trends
50DMA
2.63
Negative
100DMA
2.28
Positive
200DMA
1.94
Positive
Market Momentum
MACD
-0.05
Positive
RSI
37.34
Neutral
STOCH
15.48
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:ILLM, the sentiment is Neutral. The current price of 2.37 is below the 20-day moving average (MA) of 2.57, below the 50-day MA of 2.63, and above the 200-day MA of 1.94, indicating a neutral trend. The MACD of -0.05 indicates Positive momentum. The RSI at 37.34 is Neutral, neither overbought nor oversold. The STOCH value of 15.48 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:ILLM.

illumin Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
C$203.07B68.9219.58%27.85%1400.97%
TSKXS
68
Neutral
C$4.45B157.81-0.10%14.85%-105.25%
67
Neutral
C$123.48M135.431.09%11.14%
TSTOY
61
Neutral
C$2.63B23.605.82%1.64%20.89%-43.13%
59
Neutral
$30.02B0.85-18.80%4.01%2.14%-50.70%
TSBB
50
Neutral
$3.50B-13.55%-26.72%77.64%
TSDND
48
Neutral
C$791.62M-42.62%0.64%2.97%25.63%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:ILLM
illumin Holdings
2.37
0.77
48.13%
TSE:BB
BlackBerry
5.91
2.18
58.45%
TSE:SHOP
Shopify
148.76
42.06
39.42%
TSE:KXS
Kinaxis Inc
158.30
5.36
3.50%
TSE:TOY
Spin Master
25.75
-8.50
-24.82%
TSE:DND
Dye & Durham
11.34
-4.54
-28.59%

illumin Holdings Earnings Call Summary

Earnings Call Date: Mar 14, 2025 | % Change Since: -7.42% | Next Earnings Date: May 8, 2025
Earnings Call Sentiment Neutral
The earnings call reflects strong revenue growth across all business segments, particularly in illumin self-service and programmatic revenue, alongside a significant increase in adjusted EBITDA. However, the company faced challenges with a net loss for the quarter and increased operating expenses, despite a decrease in cash reserves. The positive revenue trends and strategic initiatives indicate an optimistic outlook for future growth, though financial challenges remain.
Highlights
Record Total Revenue
Reported record total revenue of $36.3 million, a 23% increase year-over-year.
illumin Self-Serve Revenue Growth
illumin self-service revenue increased by 64% compared to Q3 2023, reaching $8.4 million and representing 23% of total revenue.
Adjusted EBITDA Increase
Adjusted EBITDA rose by 200% compared to the same period in 2023.
Programmatic Revenue Growth
Programmatic revenue grew by 39% during the quarter.
Managed Services Revenue Growth
Managed services revenue experienced year-over-year growth for the first time in over a year.
Lowlights
Net Loss for the Quarter
Reported a net loss of $1.1 million compared to a profit of $800,000 in the same period last year, mainly due to a net foreign exchange loss and lower income taxes.
Cash and Cash Equivalents Decrease
Cash and cash equivalents decreased to $51.4 million from $55.5 million at the end of 2023, primarily due to share repurchases and investments.
Higher Operating Expenses
Total operating expenses for the third quarter were approximately $18 million, up from $16.8 million during the same period in 2023.
Company Guidance
During the third quarter 2024 earnings call for ILLM.TO, the company reported a record total revenue of $36.3 million, marking a 23% increase on a year-over-year basis. The illumin self-service business was a significant contributor, with revenue reaching $8.4 million—a 64% rise from Q3 2023—and representing 23% of the total company revenue. Programmatic revenue also grew by 39%, while managed services revenue saw a 3% increase, marking the first year-over-year growth for managed services in over a year. Adjusted EBITDA witnessed a substantial 200% improvement compared to the same period in 2023, driven by enhanced sales initiatives targeting higher spend customers and improvements in the platform's reporting and automation tools. The company onboarded 29 new illumin self-service clients, benefiting from integrations with walled gardens and CTV support. Despite higher operating expenses, the gross margin remained consistent at 47%. The call concluded with an optimistic outlook for solid fourth-quarter revenue growth, attributed to recent organizational and strategic changes.

illumin Holdings Corporate Events

Product-Related AnnouncementsBusiness Operations and Strategy
illumin Partners with Adsquare for Enhanced Footfall Attribution
Positive
Jan 29, 2025

illumin Holdings Inc. has partnered with Adsquare to integrate advanced footfall attribution capabilities into its platform, enhancing the link between digital campaigns and in-store visits. This collaboration enables marketers to gain deeper insights into consumer behavior and optimize strategies with precision, reinforcing illumin’s position as a leader in programmatic advertising across various industries.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.