Financial PerformanceThere is significant valuation upside for its perennial peer-leading profitability and sustained 20%+ EPS and loan growth.
Market PerceptionThe market is overemphasizing goeasy's risks, in particular credit concerns, and as the market comes to recognize goeasy's stability and outsized profitability, there is potential for multiple expansion.
Risk ManagementManagement's proactive underwriting and collection practices are likely to measure the increase in credit losses.