Consumer SensitivityConsumers indicated they are price-sensitive, pointing to threats from copycats, especially if offered a similar-looking, but lower-priced product.
Stock PerformanceThe stock is down ~10% since Q2 — due to weaker-than-expected Q3/25E guidance, now reflected in the stock.
Web TrafficTotal web traffic in September declined with Canada showing a significant drop while the U.S. remained positive.