Record Free Cash Flow
Taboola.com Ltd. generated nearly 50% more free cash flow than planned in 2024, reaching $149 million, which is a significant increase from the original target of $100 million.
Strong Financial Performance
For the full year 2024, the company achieved ex-TAC gross profit of $667 million, representing a 25% growth versus the prior year, and an adjusted EBITDA of $201 million, more than doubling results from last year.
Major Product Launch: Realize
The launch of the Realize platform marks a strategic expansion beyond native advertising into a $55 billion performance advertising market, leveraging Taboola's first-party data, AI, and global distribution.
Solid Revenue and Growth in Key Segments
The company's revenues in 2024 reached $1.77 billion, with strong growth in enterprise advertising, e-commerce, and AI investments contributing to the performance.
Incremental Share Buyback Authorization
The board approved an additional $200 million for the share repurchase program, bringing the total authorization to approximately $240 million.