Membership ExpansionMembership expansion has been significant, with M-Club members exceeding 360,000, generating notable membership fee income.
Omni-channel StrategySun Art continues to leverage its omni-channel strategy, with online channels driving growth via its self-operated app and platforms like Meituan and JD.
Product DifferentiationProduct differentiation, especially through private labels like 'Super Savers,' remains a core focus area, supporting market share gains and earnings recovery.