Brand ExpansionThe company plans to focus on its LinkUp Mobile prepaid wireless brand which benefits from its convenience store distribution partners which should improve growth, profitability, and performance.
Financial StabilitySURG is positioned to absorb losses with $38.4M in cash and $3.2M in debt.
Market OpportunityThe company is targeting the underserved markets by offering financial technology, telecommunications, and retail products for customers at local retailers in their communities.