Exceeded Core Operating Profit Forecast
Core operating profit for the full year was JPY 36.4 billion, surpassing the revised forecast of JPY 35 billion despite a challenging environment.
Significant Growth in Japan
Japan achieved JPY 28.1 billion in operating profit, significantly exceeding the target and showing 10% growth for 2 consecutive years.
Positive Growth in China and EMEA
For the first time in 5 quarters, sales in China increased. EMEA also reported steady growth with improved profitability through focused investments.
E-commerce Growth
E-commerce sales grew in the high 20% range due to brand expansion and increased digital advertising investments.
New Product Launches and Innovations
New products such as ELIXIR's Glow Serum and Shiseido's Foundation Serum drove sales, showcasing advanced technology.