Sony Group stock analysis
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Sony Group (SONY) Stock Price & Analysis
SONY Stock Chart & Stats
- Day’s Range
- $26.35 - $27.09
- 52-Week Range
- $19.32 - $30.34
- Previous Close
- $27.54
- Volume
- N/A
- Average Volume (3M)
- 4.48M
- Market Cap
- $155.28B
- Enterprise Value
- $141.68B
- Total Cash (Recent Filing)
- $2.04T
- Total Debt (Recent Filing)
- $2.09T
- Price to Earnings (P/E)
- ―
- Beta
- 0.92
- Next Earnings
- Feb 04, 2027 (Est.)
- EPS Estimate
- 0.42
- Last Dividend Ex-Date
- Sep 29, 2026
- Dividend Yield
- 0.67%
Bulls Say, Bears Say
Bulls Say
Diversified Platform And Content Model
Sony’s combination of PlayStation, music, film, television, electronics and image sensors creates several monetization channels across platforms, content and components. This diversification can reduce reliance on any single product cycle while enabling cross-segment discovery, licensing and recurring digital revenue.
Strong Cash Generation And Improving Leverage
Large positive operating and free cash flow provide Sony with internal funding for content, platform development and strategic investment. Combined with materially lower leverage, this supports financial flexibility and resilience, although cash conversion remains somewhat uneven across reporting periods.
Long-term Image-sensor Technology Partnership
The TSMC joint venture gives Sony a long-term capacity and technology initiative in image sensors, an important strategic business. Advanced process collaboration and planned 2029 production could improve sensor performance and cost competitiveness, supporting future positioning beyond current market cycles.
Bears Say
Recent Net Losses And Weak Shareholder Returns
Despite healthy operating margins, recent net losses have weakened reported profitability and pushed return on equity below zero. Continued below-the-line volatility could constrain shareholder returns and make earnings less predictable until Sony restores consistent net income across its businesses.
PlayStation Hardware Units Entering Decline
A gradual decline in PS5 unit sales creates a structural headwind for hardware revenue and installed-base expansion as the console cycle matures. Sony benefits from digital services and software, but weaker hardware additions may reduce future platform growth and limit associated recurring monetization.
Image-sensor Competition And Customer Sourcing Risk
Image sensors face durable competitive pressure because customers can diversify suppliers and Sony must preserve both technical and cost competitiveness. Losing sourcing opportunities could reduce volumes, complicate capacity planning and weaken the long-term growth and profitability outlook for the segment.
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Sony Group Stock Smart Score
Company Description
Sony Group
Sony Group Corporation is a global conglomerate engaged in the design, development, manufacturing, and distribution of diverse electronic equipment, instruments, and devices. Its offerings serve consumer, professional, and industrial segments across Japan, the United States, Europe, China, the Asia-Pacific region, and other international territories. Beyond hardware, Sony is a major player in interactive entertainment, offering home and portable game consoles, packaged software, and peripheral devices. It also leverages digital networks for the distribution of software titles, add-on content, and various online services encompassing gaming, video, and music. The company further maintains a robust entertainment division, encompassing the development, production, marketing, and distribution of recorded music, alongside music publishing. It also creates and disseminates animated content, game applications, and a spectrum of services supporting its music and visual offerings. Moreover, Sony's extensive media operations include producing, acquiring, and distributing a wide array of motion pictures—both live-action and animated—for cinematic release. It also develops and broadcasts numerous television programs, including scripted and animated series, unscripted reality shows, light entertainment, daytime serials, game shows, TV movies, and miniseries. Supporting these endeavors, Sony operates visual effects and animation departments, manages studio facilities, and runs television and digital networks, along with post-production services. Sony's technological prowess is evident in its research, development, design, production, marketing, distribution, sales, and servicing of a broad spectrum of specialized electronics. This portfolio features televisions, audio/video equipment, a range of cameras (interchangeable lens, compact digital, consumer, and professional video), projectors, and medical devices. Additionally, it offers mobile phones, tablets, accessories, and applications, alongside crucial semiconductor components such as metal oxide semiconductor image sensors, charge-coupled devices, and integration systems. Furthermore, Sony diversifies its offerings with Internet broadband network services, various recording and storage media products, and a suite of financial services including life and non-life insurance and banking. It also develops and disseminates digital content tailored for personal computers and mobile platforms. Established in 1946, the entity initially operated as Sony Corporation before adopting its current designation, Sony Group Corporation, in April 2021. The global headquarters for the conglomerate are situated in Tokyo, Japan.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- Hiroki Totoki
- Employees
- 94,900
- Website
- www.sony.com
- Address
- 1-7-1 Konan, Tokyo, TY, 108-0075, JP
Sony Group (SONY) Earnings & Revenues
SONY Company Deck
SONY Earnings Call
Earnings Call SentimentPositive
The call was strongly positive overall. Sony reported record second-quarter consolidated sales and operating income, raised its full-year forecasts, and highlighted strong momentum across gaming, music, pictures, distribution platforms and image sensors. The company also cited record engagement, major entertainment hits, improved cash flow generation and substantial strategic investment capacity. The main challenges were declining PS5 unit sales, weaker imaging and smartphone-market conditions, memory-price pressure, the Kumamoto-related loss, cyberattacks, inflation and ongoing competition in image sensors. These lowlights were material but significantly outweighed by the reported operating performance and raised outlook.
View all SONY earnings summariesSONY Net sales Breakdown
- 31.58% Game & Network Services
- 21.46% Entertainment, Technology & Services
- 12.60% Financial Services
- 12.15% Imaging & Sensing Solutions
- 24.59% Other
SONY Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 5 | 2 |
| Technical Analysis | 3 | 5 | 2 |
| Moving Averages | 12 | 0 | 0 |
