Blended Advertising Strategy Success
Saga's blended advertising strategy has led to significant new revenue, with a $5.7 million increase in local direct blended orders and a 27% year-over-year increase in overall radio and digital spend for advertisers who bought blended products.
Interactive and E-commerce Revenue Growth
Gross interactive revenue increased by 20.9% to $11.6 million for the year, and e-commerce revenue increased by $904,000 to $2.4 million, indicating strong growth in digital and online initiatives.
Dividend Payments and Strong Cash Position
Saga has paid over $137 million in dividends since 2012 and maintains a strong cash position with $27.8 million in cash and short-term investments at year-end.
Potential Asset Sales for Stock Buybacks
Saga is considering selling non-core assets like radio towers, with proceeds potentially used for stock buybacks to enhance shareholder value.