Company DescriptionStitch Fix, Inc. is an online personal styling service that delivers personalized Fixes of apparel and accessories to men, women and kids. The company was founded by Katrina Lake and Erin Morrison Flynn in February 2011 and is headquartered in San Francisco, CA.
How the Company Makes MoneyStitch Fix generates revenue primarily through the sale of clothing and accessories that are sent to clients. The company operates on a subscription-free model, where customers pay a styling fee for each curated 'Fix' delivery, which can be applied as a credit towards any items they choose to purchase. Stitch Fix also earns revenue through direct purchases from its online shop, where clients can buy items without receiving a curated box. The company's earnings are further supported by its proprietary algorithms and data analytics, which enhance customer satisfaction and increase purchase rates by improving the accuracy of personalized recommendations. Additionally, partnerships with various clothing and accessory brands enable Stitch Fix to offer a wide range of products, contributing to its revenue streams.