Cross-Platform Solutions Growth
Comscore's cross-platform audience solution, Cluxtimic, and cross-platform ad measurement product grew 20% for the year and 22% in Q4 2024, indicating strong demand from advertisers.
New Multiyear Contracts
Comscore signed new multiyear contracts with major holding companies, leading to record advertising dollars transacting on Comscore's measurement currency across local and national TV.
Operational Improvements
Comscore improved its cash position with new financing and restructured a deal with Charter, saving an estimated $35 million over six years.
Adjusted EBITDA Growth
Adjusted EBITDA for Q4 2024 was $17.2 million, up 4.4% from the previous year's same quarter, with a margin increase to 18.1%.
ProximaC and CCR Scaling
ProximaC and Comscore campaign ratings continue to scale, with high double-digit growth expected in 2025.
New Product Launch - Comscore Content Measurement (CCM)
Launched in January 2025, CCM has already seen deals with key enterprise clients, showing strong interest and pipeline.