Strong Revenue Growth
Full-year revenues reached RMB 2.7 billion, demonstrating a 73.3% year-over-year growth, driven by international expansion. Fourth quarter revenues were RMB 813.5 million, a 56.3% increase year-over-year.
Improved Profit Margins
The full-year gross profit margin improved to 26.4%, a two percentage point increase. In the fourth quarter, gross profit margin increased by 3.3 percentage points year-over-year to 27.2%.
Positive Non-GAAP Operating Income
Non-GAAP operating income for the full year was RMB 262.5 million, with a fourth-quarter non-GAAP operating profit of RMB 112.6 million, marking a sequential rise for the fifth consecutive quarter.
Strong Cash Position
Operating cash inflow of RMB 497 million in the fourth quarter, and total financial assets as of December 31, 2024, were RMB 15.9 billion.
Recognition for ESG Efforts
Received a double A rating from MSCI, the highest ESG rating in the global tobacco industry.