Introduction of New Product Line
Reed's is in the final phases of developing a new line of better-for-you beverages featuring organic ginger, adaptogens, and lower calorie and sugar content. The feedback from key retailers has been positive, and the company plans to launch this line early next year.
Expansion of Distribution Points
Reed's has gained over 5,000 new points of distribution through retailers like Safeway Albertsons, Giant Eagle, and Cracker Barrel, which is expected to propel growth into 2025.
New Financing Secured
The company secured a $10 million revolving credit facility with Whitebox, expected to alleviate production challenges and allow Reed's to build inventory levels to meet demand.
E-Commerce Channel Growth
E-commerce sales have exceeded $70,000 per month for the past two months, with projections to generate over $1 million in 2025.