Project Athens Success
QVC Group successfully completed Project Athens, achieving more than $500 million of run rate OIBDA improvement compared to the objective of $300 million to $600 million.
QVC International Performance
QVC International was the best-performing business in Q4, with OIBDA increasing 12% year-on-year and adjusted OIBDA margin expanding by 170 basis points.
Social Commerce Strategy
QVC Group introduced a new strategy to return to growth over the next 3 years by focusing on live social shopping, with a target of generating $1.5 billion of run rate revenue from social and streaming within this period.
Debt Reduction and Financial Stability
QVC Group reduced gross debt by $442 million, extended the maturity profile, and maintained a leverage ratio of 3.1 times, below the maximum covenant threshold of 4.5 times.