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Peloton Interactive (PTON)
NASDAQ:PTON

Peloton Interactive (PTON) AI Stock Analysis

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Peloton Interactive

(NASDAQ:PTON)

48Neutral
Peloton's overall stock score reflects significant financial challenges, including negative profitability and high debt levels. Despite positive cash flow improvements and strategic leadership changes, the valuation remains unattractive due to negative earnings and lack of dividends. Technical analysis indicates a bearish trend, though earnings call insights suggest a potential recovery trajectory.
Positive Factors
Financial Performance
Peloton has taken several steps to materially reduce its operating expense base to better align with the demand profile of the business post C-19.
Leadership and Strategy
Newly appointed CEO looks to first deliver on FY25 profitability targets, then focus on revenue growth starting in FY26 - positive catalyst for the stock.
Valuation
Valuation compelling after recent sell-off, presenting an attractive buying opportunity, trading at just under 1.5x FY2 sales vs. other subscription peers at 3x-8x.
Negative Factors
Market Uncertainty
There is uncertainty about what steady state demand is for Peloton post-COVID, which prevents a double-digit forward EBITDA multiple upgrade.
Marketing Strategy
Marketing efficiency is key to growth, and there is concern that marketing spend will take another step down as the company targets a higher LTV-to-CAC ratio.
Subscriber Growth
FY25 subscriber growth is impacted by multiple business changes, such as reduced incentives and increased hardware prices, which are expected to normalize next year.

Peloton Interactive (PTON) vs. S&P 500 (SPY)

Peloton Interactive Business Overview & Revenue Model

Company DescriptionPeloton Interactive, Inc. provides interactive fitness products in North America and internationally. It offers connected fitness products with touchscreen that streams live and on-demand classes under the Peloton Bike, Peloton Bike+, Peloton Tread, and Peloton Tread+ names. The company also provides connected fitness subscriptions for various household users, and access to various live and on-demand classes, as well as Peloton Digital app for connected fitness subscribers to provide access to its classes. As of June 30, 2021, it had approximately 5.9 million members. The company markets and sells its interactive fitness products directly through its retail showrooms and at onepeloton.com. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.
How the Company Makes MoneyPeloton makes money through a dual revenue model comprising hardware sales and subscription services. The company generates significant income from selling its high-end exercise equipment, such as the Peloton Bike and Tread, which are equipped with screens for streaming workouts. In addition to one-time hardware sales, Peloton's subscription model is a key revenue stream, offering users access to a wide array of live and on-demand classes for a monthly fee. This subscription service not only enhances user engagement but also provides a recurring revenue stream. Peloton also benefits from apparel sales and strategic partnerships that enhance its brand visibility and reach.

Peloton Interactive Key Performance Indicators (KPIs)

Any
Any
Connected Fitness Subscribers
Connected Fitness Subscribers
Tracks the number of active subscribers to Peloton’s fitness services, indicating market penetration and recurring revenue potential.
Chart InsightsPeloton's Connected Fitness Subscribers have seen a decline from their peak, with a recent net decrease of 21,000 subscribers. Despite this, the company is focusing on innovation and member outcomes, achieving a 1.4% churn rate and strong subscription retention. Subscription revenue now forms a significant portion of total revenue, indicating a strategic pivot towards a more sustainable business model. The company is also on track for substantial cost savings and improved margins, which could bolster long-term growth despite current challenges in retail and hardware sales.
Data provided by:Main Street Data

Peloton Interactive Financial Statement Overview

Summary
Peloton faces significant financial hurdles with negative profitability, high debt levels, and a lack of equity. Although cash flow shows signs of recovery, the company needs to address its profitability issues and debt burden to establish a stable financial footing. The lack of equity is a critical concern, reflecting potential solvency risks.
Income Statement
45
Neutral
Peloton's income statement shows significant challenges with profitability. The gross profit margin for the TTM (Trailing-Twelve-Months) stands at 46.4%, which indicates a moderate ability to cover direct costs. However, the company struggles with negative net profit margins, with a TTM net income of -$290.7 million, highlighting ongoing losses. Although there are improvements in EBIT and EBITDA margins from the previous year, they remain negative, indicating continued operational challenges.
Balance Sheet
30
Negative
The balance sheet reveals a precarious financial position. Peloton's total debt is significantly higher than its stockholders' equity, leading to a negative equity situation. This high leverage poses a risk to financial stability. The absence of stockholders' equity in the most recent report suggests potential solvency issues. The equity ratio is uncalculable due to the lack of equity, reflecting a weak capital structure.
Cash Flow
55
Neutral
The cash flow statement shows some positive aspects, with operating cash flow turning positive in the TTM at $163.5 million, suggesting improvements in cash-generating capability. The free cash flow is also positive at $151.3 million, indicating effective cash management. Despite these improvements, the company still faces challenges with the operating cash flow to net income ratio, as net income remains negative.
Breakdown
Jun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income StatementTotal Revenue
2.70B2.80B3.58B4.02B1.83B
Gross Profit
1.21B923.60M698.40M1.45B836.80M
EBIT
-529.00M-1.20B-1.64B-187.90M-80.90M
EBITDA
-330.80M-1.04B-2.53B-119.60M-26.20M
Net Income Common Stockholders
-551.90M-1.26B-2.82B-189.00M-71.70M
Balance SheetCash, Cash Equivalents and Short-Term Investments
697.60M813.90M1.25B1.61B1.75B
Total Assets
2.19B2.77B4.04B4.49B2.98B
Total Debt
2.08B2.36B2.37B1.51B555.10M
Net Debt
1.38B1.55B1.12B377.30M-480.40M
Total Liabilities
2.70B3.06B3.44B2.73B1.30B
Stockholders Equity
-519.10M-295.20M603.70M1.75B1.68B
Cash FlowFree Cash Flow
-85.80M-470.00M-2.36B-491.90M220.00M
Operating Cash Flow
-66.10M-387.60M-2.04B-239.70M376.40M
Investing Cash Flow
26.80M-69.90M171.00M-585.10M-741.30M
Financing Cash Flow
-94.40M76.80M2.02B916.80M1.24B

Peloton Interactive Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.82
Price Trends
50DMA
6.46
Positive
100DMA
7.70
Negative
200DMA
6.59
Positive
Market Momentum
MACD
0.11
Negative
RSI
59.41
Neutral
STOCH
88.70
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PTON, the sentiment is Positive. The current price of 6.82 is above the 20-day moving average (MA) of 5.91, above the 50-day MA of 6.46, and above the 200-day MA of 6.59, indicating a bullish trend. The MACD of 0.11 indicates Negative momentum. The RSI at 59.41 is Neutral, neither overbought nor oversold. The STOCH value of 88.70 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PTON.

Peloton Interactive Risk Analysis

Peloton Interactive disclosed 72 risk factors in its most recent earnings report. Peloton Interactive reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Peloton Interactive Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
OSOSW
74
Outperform
$1.89B28.9712.80%0.65%9.80%89.42%
72
Outperform
$2.39B14.0324.01%10.32%6.05%
LTLTH
70
Outperform
$6.77B43.646.42%18.24%99.18%
61
Neutral
$8.36B49.39-79.88%10.30%23.45%
61
Neutral
$6.65B11.643.00%3.98%2.61%-21.41%
48
Neutral
$2.66B58.47%-3.99%68.27%
40
Underperform
$417.61M22.27%0.34%-309.65%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PTON
Peloton Interactive
6.82
3.28
92.66%
PLNT
Planet Fitness
99.08
38.45
63.42%
YETI
Yeti Holdings
28.84
-6.13
-17.53%
OSW
OneSpaWorld Holdings
18.39
3.77
25.79%
XPOF
Xponential Fitness
8.64
-3.53
-29.01%
LTH
Life Time Group Holdings
32.32
17.54
118.67%

Peloton Interactive Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q2-2025)
|
% Change Since: -10.03%|
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Positive
Peloton's earnings call highlighted significant improvements in financial metrics, subscription retention, and cost savings. However, challenges in retail sales and hardware sales were noted. Overall, the positive developments in financial and operational performance suggest a strong recovery trajectory.
Q2-2025 Updates
Positive Updates
Improved Financial Metrics
Peloton achieved a 12.9% Connected Fitness Products gross margin, marking the first time in over 3 years it reached double digits. Adjusted EBITDA and free cash flow both increased roughly $140 million year-over-year.
Strength in Subscription Business
Net Promoter Scores for Peloton increased across all Bike and Tread products to over 70, with average net monthly paid connected fitness subscription churn at 1.4%, showcasing strong subscription retention.
Successful Marketing Campaigns
The 'Find Your Power' marketing campaign targeting men increased the proportion of male Connected Fitness subscription gross additions by 280 basis points quarter-over-quarter.
Progress in Cost Savings
Peloton is on track to exceed $200 million in run rate cost savings by the end of fiscal '25, with a significant reduction in operating expenses and media spend.
Free Cash Flow and Debt Reduction
Peloton generated $106 million of free cash flow in Q2, with net debt decreasing by $280 million or 30% year-over-year.
Negative Updates
Decrease in Paid Connected Fitness Subscriptions
Peloton experienced a net decrease of 21,000 paid connected fitness subscriptions in the quarter, although this was better than their guidance.
Challenges in Third-Party Retail Sales
Third-party retail sales were lower than expected, partly due to lower promotional discounts on the original Bike compared to last year.
Lower Hardware Sales
There were slightly lower hardware unit sales, with a higher mix of Tread portfolio sales, which have lower new subscription attachment rates than Bike products.
Company Guidance
During the Peloton Interactive Q2 2025 earnings call, significant guidance was provided, showcasing the company's strategic focus and financial outlook. Peloton emphasized its commitment to achieving fiscal 2025 financial and operating goals, with a particular emphasis on innovation and improved member outcomes. The company reported 2.88 million paid connected fitness subscriptions, a 1.4% churn rate, and a net decrease of 21,000 in the quarter. Subscription revenue was $421 million, comprising 62% of total revenue, while Connected Fitness Products gross margin reached 12.9%, marking the first double-digit figure in over three years. The company achieved a total gross margin of 47.2% and adjusted EBITDA of $58 million. Peloton is on track to exceed $200 million in cost savings by the end of fiscal 2025. The guidance also included a raised target for fiscal 2025 free cash flow to at least $200 million, reflecting improvements in operating expense reductions and inventory-related efficiencies. The company's strategic initiatives include enhancing unit economics, expanding into new markets, and deepening member connections, with a long-term growth strategy set to be unveiled as the calendar year progresses.

Peloton Interactive Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Peloton Interactive Announces Leadership Changes in April 2025
Positive
Apr 9, 2025

On April 9, 2025, Peloton Interactive announced significant leadership changes, appointing Charles Kirol as Chief Operating Officer effective April 14, 2025. Kirol, with over 25 years of experience in supply chain and business transformations, is expected to enhance Peloton’s operational excellence and cost management. Concurrently, Andrew Rendich will transition from Chief Supply Chain Officer to an advisory role, ensuring a smooth transition of responsibilities. Additionally, Dion Camp Sanders has been named Chief Commercial Officer, emphasizing Peloton’s focus on growth and member engagement through expanded channels and improved service experiences.

Spark’s Take on PTON Stock

According to Spark, TipRanks’ AI Analyst, PTON is a Neutral.

Peloton’s overall stock score reflects significant financial challenges, including negative profitability and high debt levels. Although the company shows positive cash flow improvement, the valuation remains unattractive due to negative earnings and lack of dividends. Technical analysis indicates a bearish trend, but the earnings call reveals a positive recovery trajectory with improved metrics and cost savings. These factors result in a moderately low overall stock score.

To see Spark’s full report on PTON stock, click here.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.