Strong Adjusted EBITDA Growth
Adjusted EBITDA grew by 15% through expanded shop margins and cost management.
Unit Growth and Expansion
23 new shops opened in 2024, with 115 units added to the open and committed shop total, aiming for at least 38 new openings in 2025.
Menu Innovation Success
Introduction of new signature sandwiches and sauces leading to positive customer feedback and increased customization options.
Digital Sales Growth
Digital sales represented over 40% of total shop sales, increasing by approximately 100 basis points year-over-year.
Franchise Revenue Increase
Franchise revenue increased by 24%, driven by a 22% increase in franchise units.
Positive Customer Reception
New menu items and digital initiatives received strong positive feedback from customers.