Record Revenue Growth
Owlet, Inc. achieved a record revenue of $78.1 million for 2024, representing a 45% growth compared to 2023. Fourth quarter revenue was $20.5 million, with a year-over-year growth of 37% when adjusted for prior year revenue shifts.
Expansion into Global Markets
International revenue grew by 98% for 2024 compared to 2023, with Owlet products now available in 26 countries. Key growth regions included the UK and Germany, with Black Friday sales in Germany increasing by 147% year-over-year.
Positive Financial Metrics
Owlet achieved a gross margin of over 50% for 2024, marking the best annual gross margin in company history. The company also achieved three consecutive quarters of positive adjusted EBITDA in 2024, improving by over $14 million from 2023.
Launch of Owlet 360
Owlet launched its new subscription service, Owlet 360, aiming to improve pediatric health by allowing parents to monitor health metrics at home. Early subscription metrics exceeded expectations with a 12% attach rate within the first month.