The earnings call presented a mixed outlook with significant growth in sales volume and revenue, driven by new product launches and overseas market expansion. However, challenges in maintaining gross margin due to tariff impacts and new regulatory standards in China, along with a reported net loss, balanced the positive achievements.

Company Guidance

During the Niu Technologies Third Quarter 2024 Earnings Conference Call, several key metrics and strategic insights were shared. The company reported a total sales volume of 312,000 units, marking a year-over-year increase of 17.5%, with 259,000 units sold in China and 53,000 overseas, highlighting a notable 50% increase in the overseas market. Total revenue for Q3 2024 reached RMB 1.02 billion, up by 10.5% from the previous year. Despite the positive sales volume growth, the company faced challenges such as a decrease in gross margin to 13.8%, partly due to the implementation of a new standard on battery electric system safety in China and increased U.S. tariffs affecting kick-scooter margins. Looking ahead, Niu Technologies expects Q4 revenue to be between RMB 622 million and RMB 718 million, a 30% to 50% increase year-over-year, with plans to continue expanding its product offerings and sales network both domestically and internationally.

Significant Sales Growth

Total sales volume in Q3 2024 was 312,000 units, marking a 17.5% year-over-year increase. Sales volume in the China market increased by 12.4% to 259,000 units, while the overseas market saw a significant year-over-year increase of 50% to 53,000 units.

Revenue Increase

Total revenue for Q3 2024 was RMB 1.02 billion, a 10.5% increase year-over-year.

Product Innovation and Launch Success

The launch of the NX series, including NX Hyper and NX Ultra, received positive feedback and stood as best sellers during the Double 11 shopping festival. The FX series and co-branding with PUBG Mobile achieved over 920 million views across social media.

Overseas Market Expansion

Expanded retail presence with partnerships with major U.S. retailers like Best Buy, Walmart, and others. Launched new products catering to international markets and achieved over 50% year-over-year sales volume growth in the micromobility segment.

Operational Efficiency

Operating expenses decreased by 31% compared to the same period last year, with the total OpEx ratio reducing from 31% to 20%.

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Niu Technologies (NIU) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

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NIU Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Mar 24, 2025	2024 (Q4)	- / -	-0.83	―	―	―
Nov 18, 2024	2024 (Q3)	- / -0.04	-0.07	49.02% (+0.03)
Aug 12, 2024	2024 (Q2)	- / -0.02	-0.001	-1500.00% (-0.02)
May 20, 2024	2024 (Q1)	- / -0.09	-0.053	-76.92% (-0.04)
Mar 18, 2024	2023 (Q4)	- / -0.11	-0.033	-245.83% (-0.08)
Nov 20, 2023	2023 (Q3)	- / -0.07	0.003	-2650.00% (-0.07)
Aug 14, 2023	2023 (Q2)	- / >-0.01	0.012	-111.11% (-0.01)
May 22, 2023	2023 (Q1)	- / -0.05	-0.052	-2.63% (>-0.01)
Mar 20, 2023	2022 (Q4)	- / -0.03	0.041	-180.00% (-0.07)
Nov 21, 2022	2022 (Q3)	- / <0.01	0.078	-96.49% (-0.08)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

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NIU Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Nov 18, 2024	$1.99	$1.98	-0.50%
Aug 12, 2024	$1.83	$1.80	-1.64%
May 20, 2024	$2.39	$2.13	-10.88%
Mar 18, 2024	$1.78	$1.72	-3.37%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

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