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Netflix (NFLX)
NASDAQ:NFLX

Netflix (NFLX) AI Stock Analysis

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NFNetflix
(NASDAQ:NFLX)
75Outperform
Netflix's stock is supported by strong financial performance and positive earnings call sentiments, reflecting robust subscriber and advertising growth. However, its high valuation presents a potential risk, especially given the increasing content spending and FX volatility. Investors should be cautious about the stock's approaching overbought technical indicators.
Positive Factors
Revenue Growth
NFLX's strong engagement and organic subscriber growth, along with ARM growth through recent price increases, are expected to drive 2025 revenue growth.
User Engagement
Netflix leads the pack with the highest user engagement among its peers.
Negative Factors
Price Strategy
Continuing to raise prices while providing the same utility value will not be sustainable in the long term.

Netflix (NFLX) vs. S&P 500 (SPY)

Netflix Business Overview & Revenue Model

Company DescriptionNetflix, Inc. is a leading global entertainment services provider, primarily operating in the streaming media sector. The company offers a subscription-based streaming service that allows members to watch a wide variety of TV shows, movies, documentaries, and more across a wide range of internet-connected devices. With a focus on original content production and distribution, Netflix has established itself as a major player in the entertainment industry, delivering personalized viewing experiences to its subscribers worldwide.
How the Company Makes MoneyNetflix makes money primarily through subscription fees from its streaming service. The company offers several tiers of monthly subscription plans that vary by features such as the number of concurrent streams and the video quality (SD, HD, or Ultra HD). Additional revenue streams include licensing agreements for content distribution and DVD rental services, although the latter has become a smaller part of the business. Netflix invests heavily in producing original content, which not only attracts new subscribers but also retains existing ones by offering exclusive shows and movies. Strategic partnerships with content creators, production studios, and technology providers also play a role in enhancing its service offerings and expanding its global reach. While advertising is not a primary revenue source for Netflix, the company has explored ad-supported plans to provide more affordable options for consumers and diversify its income streams.

Netflix Financial Statement Overview

Summary
Netflix exhibits robust financial health with strong revenue growth, improved profit margins, and stable cash flow, underpinned by a solid balance sheet. While debt levels are manageable, the company should continue monitoring its liabilities to maintain financial stability. The company is well-positioned in the traditional media industry with a strong financial foundation.
Income Statement
85
Very Positive
Netflix's income statement shows strong revenue growth with a significant increase from $33.7 billion in 2023 to $38.9 billion in TTM (Trailing-Twelve-Months) 2024, indicating a 15.6% growth rate. The gross profit margin is solid at 46.0% TTM, reflecting efficient cost management. The net profit margin has improved notably to 22.4% TTM, showing enhanced profitability. EBIT and EBITDA margins are robust, at 26.7% and 56.5% respectively, highlighting effective operational performance.
Balance Sheet
70
Positive
Netflix maintains a stable balance sheet with an equity ratio of 46.1% TTM, indicating a balanced capital structure. The debt-to-equity ratio is 0.63 TTM, showing manageable leverage. Return on equity stands at 35.2% TTM, reflecting strong profitability and efficient use of equity. However, the total liabilities are relatively high compared to assets, suggesting some financial risk.
Cash Flow
78
Positive
Cash flow analysis reveals a positive free cash flow of $6.9 billion TTM, consistent with the previous year, showing stability in cash generation. The operating cash flow to net income ratio is 0.84 TTM, indicating a healthy conversion of income to cash. The free cash flow to net income ratio is 0.79 TTM, demonstrating strong cash flow performance relative to earnings.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
39.00B33.72B31.62B29.70B25.00B
Gross Profit
17.96B14.01B12.45B12.37B9.72B
EBIT
10.42B6.95B5.63B6.19B4.59B
EBITDA
24.88B21.51B20.33B19.04B15.51B
Net Income Common Stockholders
8.71B5.41B4.49B5.12B2.76B
Balance SheetCash, Cash Equivalents and Short-Term Investments
9.58B7.14B6.06B6.03B8.21B
Total Assets
53.63B48.73B48.59B44.58B39.28B
Total Debt
15.58B14.54B14.35B15.39B16.31B
Net Debt
7.78B7.43B9.21B9.37B8.10B
Total Liabilities
28.89B28.14B27.82B28.74B28.22B
Stockholders Equity
24.74B20.59B20.78B15.85B11.07B
Cash FlowFree Cash Flow
6.92B6.93B1.62B-131.97M1.93B
Operating Cash Flow
7.36B7.27B2.03B392.61M2.43B
Investing Cash Flow
-2.18B541.75M-2.08B-1.34B-505.35M
Financing Cash Flow
-4.07B-5.95B-664.25M-1.15B1.24B

Netflix Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price972.58
Price Trends
50DMA
948.34
Positive
100DMA
883.80
Positive
200DMA
774.78
Positive
Market Momentum
MACD
5.78
Positive
RSI
47.16
Neutral
STOCH
23.28
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NFLX, the sentiment is Neutral. The current price of 972.58 is below the 20-day moving average (MA) of 1007.67, above the 50-day MA of 948.34, and above the 200-day MA of 774.78, indicating a neutral trend. The MACD of 5.78 indicates Positive momentum. The RSI at 47.16 is Neutral, neither overbought nor oversold. The STOCH value of 23.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for NFLX.

Netflix Risk Analysis

Netflix disclosed 31 risk factors in its most recent earnings report. Netflix reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Netflix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$2.25T37.1320.72%10.99%91.61%
77
Outperform
$135.66B8.6618.92%3.45%1.78%11.62%
75
Outperform
$419.44B49.1135.21%15.28%65.72%
DIDIS
72
Outperform
$205.73B36.955.51%0.83%3.97%89.53%
61
Neutral
$8.15B-37.93%1.77%-1.48%-450.15%
59
Neutral
$30.54B0.25-13.23%4.04%2.36%-49.53%
WBWBD
58
Neutral
$28.13B-33.18%-4.97%-259.71%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NFLX
Netflix
972.58
374.08
62.50%
AMZN
Amazon
203.80
29.68
17.05%
PARA
Paramount Global Class B
11.48
1.46
14.57%
CMCSA
Comcast
35.50
-5.26
-12.90%
DIS
Walt Disney
109.01
-2.85
-2.55%
WBD
Warner Bros
11.32
3.18
39.07%

Netflix Earnings Call Summary

Earnings Call Date: Jan 21, 2025 | % Change Since: 11.83% | Next Earnings Date: Apr 22, 2025
Earnings Call Sentiment Positive
The earnings call reflects a generally positive outlook for Netflix, with strong subscriber growth, significant achievements in advertising revenue, and successful content strategies. However, challenges remain, particularly with FX volatility and increasing content spending.
Highlights
Strong Subscriber Growth
Netflix added 19 million subscribers, driven by a broad slate of content across regions, not just major events like NFL games or Jake Paul fights.
Advertising Revenue Growth
Ads plan sign-ups represented over 55% of new memberships across ads countries in Q4. Ads revenue doubled year-over-year and is expected to double again in 2025.
Successful Launch of Ad Tech Stack
Netflix launched its own ad tech stack in Canada, showing promising revenue growth and plans to roll out in the U.S. in 2025.
Content Achievements
Movies like Carry-On performed well without theatrical releases, and Netflix secured rights to significant sports events like the FIFA Women's World Cup.
Video Game Engagement
Games like Squid Game Unleashed reached #1 in action games in app stores in 107 countries, showing positive impacts on subscriber acquisition and retention.
Lowlights
FX Volatility Impact
The strengthening U.S. dollar impacts margin targets. 60% of revenue is in non-U.S. currencies, with only 50% hedged on a rolling 12-month basis.
Challenges in Content Spending
Content spending is set to increase from $17 billion in 2024 to $18 billion in 2025, indicating a long way to equilibrium in spending relative to revenue growth.
Company Guidance
During Netflix's Q4 2024 earnings call, the company provided guidance on various metrics and strategic initiatives for 2025. Despite disruptions from Southern California wildfires, there was no significant impact on cash content spending for 2025. Netflix reported 19 million subscriber additions, attributing broad strength across content categories rather than any single event. The company highlighted that its advertising plan accounted for over 55% of sign-ups in ad-supported countries, achieving a 30% quarter-over-quarter increase in membership. The engagement of ad-plan members was similar to non-ad members, with ad revenue doubling year-over-year and expected to double again. Netflix plans to spend $18 billion on content in 2025, up from $17 billion in 2024, with long-term growth opportunities and disciplined investment strategies. The company expects operating margins to benefit from high single-digit content amortization growth and strategic investments in product and engineering, particularly in ads, live events, and gaming capabilities.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.