Record Fourth Quarter Net Sales
The company achieved record fourth quarter net sales of $1.81 billion in the 2024 fourth quarter, 4.7% higher than net sales of $1.73 billion in the comparable 2023 quarter.
Strong International Performance
Net sales to customers outside the U.S. were $711.5 million, representing 39.3% of total net sales in the 2024 fourth quarter, compared to 36.8% in 2023. Significant growth was reported in EMEA, Asia-Pacific, and Latin America on a currency-neutral basis.
Gross Profit Margin Improvement
Gross profit as a percentage of net sales for the 2024 fourth quarter was 55.3%, compared with 54.2% in the 2023 fourth quarter, primarily due to reduced input costs.
Market Share Growth in Key Regions
Monster gained market share in several regions including Belgium, Great Britain, Germany, and Brazil, with notable sales increases in countries like Argentina (82.5% increase) and South Korea (14.8% increase).
Successful Product Launches
New product launches such as Monster Ultra Vice Guava and other innovations across various brands received positive responses from consumers and customers.