Touring Segment Growth
Harley-Davidson's Touring segment saw a strong performance, with an 18% increase in the first half of 2024, leading to an 8% growth for the full year. The company achieved a 74.5% market share in the U.S. Touring segment, the highest since 2019.
Cost Productivity Success
The company achieved $257 million in productivity savings by 2024, with plans for an additional $100 million savings in 2025. This contributed positively to the operating cash flow of over $1 billion, a nearly 40% increase from the prior year.
Positive Customer Engagement
The launch of new motorcycle models led to a 177% increase in customer engagements on the Harley-Davidson website, indicating strong customer interest.
LiveWire Market Performance
LiveWire achieved a 46% year-over-year growth in global retail performance, maintaining a 65% market share in the U.S. 50-plus horsepower on-road EV segment.