Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.
Avana Product Sales Increase
Avana products saw a 5% increase in sales, reaching $686,000 in Q3 compared to $646,000 in the prior year.
Improved Gross Margin
Gross profit as a percentage of net sales increased to 28% from 26% in the prior year’s third quarter, attributed to improved raw material sourcing and reduced fulfillment costs.
International Expansion Plans
Active discussions with partners around the world are underway to increase the global footprint of Luvu Brands, with further announcements expected in the coming months.
New Brand Introduction
A new intimacy brand is planned for introduction later this year, aiming to access mass market distribution channels in drug and department stores, aligning with the emerging sexual wellness category.