Improved Gross Margin
Gross margin improved to 61% in Q3 2024 from 60% in the same period last year, driven by the positive impact of new product lines including those for Ador.com.
Successful Expense Management
Achieved a 63% reduction in total operating expenses year-over-year, decreasing to $34 million from $92 million, due to effective operational efficiency enhancements.
Profitability Maintenance
Maintained profitability with a net income of $0.3 million compared to $0.1 million in the same quarter last year, with an adjusted EBITDA of $0.8 million, consistent with Q3 2023.
Strategic Shift to Brand-Focused Model
Launched new brand Ador.com to transition from e-commerce retailer to brand-focused apparel designer, offering high-quality clothing at competitive prices and achieving higher margins.