Viator Segment Growth
Viator revenue was $270 million, growing 10% year-over-year, with gross booking value growing 9% to approximately $1.1 billion. Adjusted EBITDA was $30 million or 11% of revenue.
TheFork Segment Performance
TheFork revenue was $49 million, a 17% year-over-year growth. Adjusted EBITDA was $5 million or 10% of revenue, marking the segment's best financial performance on record.
Strategic Use of AI
Tripadvisor is increasingly leveraging generative AI to improve product recommendations, enhance customer service, and improve user engagement through personalized app features.
App Growth and Engagement
App bookings in Q3 grew faster than any other surface, with the mix of app bookings nearly doubling since 2022. Higher engagement and repeat rates were noted, with significant improvements in conversion.