Strong Financial Performance in 2024
PayPal delivered $32 billion in revenue, up 7%, and non-GAAP earnings per share increased 21% year-over-year. Free cash flow was $6.8 billion, with $6 billion in share buybacks completed.
Growth in Branded Checkout and Venmo
Branded checkout transaction margin dollar growth was achieved in each quarter, and Venmo monetization saw over 20% growth in debit card and Pay with Venmo monthly active accounts. Venmo's total payment volume grew 10%.
Expansion in Buy-Now-Pay-Later (BNPL)
PayPal drove approximately $33 billion in BNPL total payment volume, growing 21% from the prior year, indicating strong consumer and merchant trust in the PayPal brand.
Innovations and Partnerships
In 2024, PayPal rolled out new branded checkout experiences, launched PayPal Everywhere, introduced Fastlane, and expanded PayPal Complete Payments. Partnerships with NBCUniversal, Roku, and StockX were signed to drive Fastlane adoption.
Successful Omnichannel Push
PayPal launched PayPal Everywhere in September, which drove significant increases in debit card adoption, with debit card TPV up nearly 100% in Q4.