Content StrategyIQiyi is seeing better growth in its overseas business, particularly in regions like Thailand, Malaysia, and Hong Kong, and plans to optimize content strategy to drive subscriber revenue growth.
Financial PositionThe company's cash flow remains healthy, with significant cash reserves and free cash flow, supporting potential expansion of financing channels if needed.
Membership GrowthThe launch of several quality drama series drove a solid rebound of membership business and reinforced iQiyi’s top position in terms of total drama market share.